Established in 2006 in Shanghai, EA China is poised to play a major role in the nation's rapidly evolving gaming industry. With an ever-increasing expansion of technology usage, the Chinese market is projected to reach more than 180 million Internet users by 2010. Combine that with China's overall population of nearly 1.3 billion people, and you can see the enormous potential for growth. EA China is a key part of EA's strategy in Asia, particularly in the development of online games.
As part of our growth strategy in the Chinese gaming market, EA has invested in and is partnering with one of China's largest online game operators, The9 Limited. EA and The9 Limited have a licensing agreement that gives The9 Limited exclusive publishing rights for EA SPORTS FIFA Online in mainland China. EA SPORTS FIFA Online is EA's leading international sports franchise and is already proving to be a success in Asia.
Based in beautiful offices in the centre of Shanghai, EA China is home to a number of EA's key strategic organisations namely SHAS (Shanghai Art Solutions which is part of EA's global Central Development Services business unit), POGO and Online Publishing as well as a number of corporate shared service teams including Finance, HR, Legal & HR. EA China is fostering its own unique culture and is establishing itself as a true Chinese employer of choice. Diversity is also at the heart of EA China. The team is built up of people from around the world including local Chinese, US, Canada, British and Chilean to name a few, and this brings different cultures together and results in fresh innovative ideas.
And finally, at EA China we work hard to ensure our staff have fun and love to come to work. We regularly organize employee activities such as offsite team-building trips, ping pong tournaments and mini-Olympics all with the ultimate goal to have fun while we work.