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Maklumat Am

Lokasi: Los Angeles - Del Rey, California, United States of America 
  • Lokasi: Kirkland
  • Negeri: Washington
  • Negara: United States of America


ID Peranan
213716
Jenis Pekerja
Temporary Employee
Studio/Jabatan
Fan Growth
Pengaturan Kerja Fleksibel
Hybrid

Description & Requirements

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

Job Advertisement:

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Senior User Acquisition Specialist (Temporary Full‑Time) to join the EA Mobile Growth Organization.  This role will be reporting to the UA Manager (leading EA Mobile’s Star Wars: Galaxy of Heroes), directly responsible for growing one of our most successful games.

Responsibilities

  • Develop and implement media buying strategies to improve campaign efficiency and performance
  • Efficiently scale digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, SDK networks, and programmatic networks
  • Develop and build strategic partnerships with key studio and product stakeholders
  • Nurture relationships with EA’s key advertising partner networks
  • Foster learnings for the growth marketing team with proactive campaign testing and knowledge sharing
  • Work directly with the UA Manager and Senior UA Manager to implement innovative strategies to grow and maximize revenue for Star Wars: Galaxy of Heroes

Requirements

  • 4+ years of experience in mobile media buying / user acquisition / performance marketing
  • Strong knowledge of attribution
  • Experience building and optimizing user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
  • Curiosity and experience proposing/testing new advertising channels, partners and formats
  • BA/BS Degree in marketing/finance or equivalent quantitative field
  • Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Google
  • Experience working in a metrics-driven role focused on return on ad spend
  • Passion/knowledge for video games
  • Knowledge of Excel, SQL and Microsoft office / google applications
  • Comfortable managing multi-million dollar budgets

This job is for you if...

  • You want to be a part of an elite data-driven mobile marketing unit
  • You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
  • You have a business owner’s mindset, is accountable for performance, and is passionate about driving growth for EAM’s portfolio of games


Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.