Electronic Arts

Welcome to Maxis, home to tinkerers, craftspeople, & storytellers. Our mission is to inspire everyone to make a better world through creative play. As the developer of The Sims, we create games and experiences for millions of people around the world and are always looking for new ways to inspire our players. Maxis is a place where you can do what you love and help others grow while doing it; a place where your unique voice can be heard and seen. We put creativity and inclusivity at the core of our work and don't settle for seeing the world only as it is, but strive to build a world as it could be.

The Senior Director, Product Management – Head of Sims Marketplace will define and drive the vision, strategy, and growth of The Sims Marketplace, building a best-in-class two-sided ecosystem for players and content creators. This leader will own the marketplace roadmap, lead a high-performing Product Management team, and partner across the organization to deliver data-driven, customer-centric experiences. The ideal candidate brings deep product leadership experience in gaming, expertise with two-sided marketplaces, strong analytical and influencing skills, and a proven track record of launching and scaling successful products.

The Senior Director, Product Management – Head of Sims Marketplace will report to the VP.

Location: This is a hybrid role onsite the studio three days a week in Kirkland, Redwood City, or Vancouver Canada.

Responsibilities:

• Define and execute the roadmap for The Sims Marketplace, building a trusted, scalable ecosystem that creates value for players, creators, and the business.

• Shape marketplace experiences, platform capabilities, and product investments that enable creators to successfully build and grow their content while enhancing player engagement.

• Establish and drive key marketplace success metrics, using customer insights and data to optimize ecosystem health, creator success, player satisfaction, and sustainable business growth.

• Lead, coach, and develop a high-performing team of Product Managers, fostering a culture of ownership, innovation, collaboration, and continuous learning.

• Partner cross-functionally with Engineering, Design, Analytics, Marketing, Operations, Finance, and other stakeholders to deliver high-impact marketplace experiences and platform capabilities.

• Influence product strategy and business decisions across the organization through strategic thinking and data-informed recommendations.

Qualifications:

• Demonstrated experience leading the launch, growth, and lifecycle management of large-scale gaming products or strategic programs.

• 3+ years experience leading two-sided marketplace ecosystems, with deep understanding of both players and content creators, and the ability to balance incentives that promote engagement and long-term ecosystem health.

• Strong analytical acumen with experience leveraging data and insights to inform strategic product decisions.

• Degree in Business, Economics, Computer Science, or a related field; MBA preferred.

• 6+ years of experience in the gaming industry, with a deep understanding of player behaviors, live services, and industry trends.

• 10+ years of progressive experience in Product Management, product strategy, or business planning, including leadership of complex, cross-functional product initiatives.