Electronic Arts

Advertising & Sponsorships, Research Manager

The Office of the CXO (oCXO) at EA Experiences is dedicated to enhancing organizational effectiveness. We drive business planning, workforce development, and investment strategies across the company, ensuring operational excellence. Our team provides critical fan insights and internal technology solutions to seize opportunities and achieve our goals, benefiting both our community and business. Our top priority is to empower teams and accelerate business outcomes through technology-based solutions

SUMMARY

We are seeking an experienced and innovative Research Manager to lead the custom research initiatives (i.e. consumer surveys or social listening, etc.) in support of the Advertising & Sponsorships (A&S) business at EA. The ideal candidate will be an expert in various research methodologies, capable of culminating data points and research results into actionable insights stories and developing custom research that aligns with business objectives. This role requires independent project management, strategic thinking, experience in designing, planning consumer research and the ability to influence stakeholders at all levels.

Responsibilities:

• Develop and implement research strategies that address complex business scenarios. 

• Translate research findings into actionable insights stories for internal and external audiences.

• Coordinate and prioritize research requests, ensuring alignment with long-term planning.

• Leverage EA’s enterprise tools and platforms to design and field brand lift studies. 

• Advocate for A&S needs in EA research and analytics tool & platform procurement plans. 

• Build and maintain strong relationships with stakeholders, acting as a trusted advisor.

• Innovate and propose new methodologies to meet evolving research needs.

• Facilitate research roadmapping and manage financial and time resources effectively.

• Drive stakeholder meetings, providing leadership and direction.

• Coach and mentor less experienced researchers, fostering a culture of best practices.

• Manage the RFP process, including vendor selection and negotiation.

• Participate in hiring and provide insights on resourcing needs.

Qualifications:

• Expertise in a wide range of research methodologies and the ability to innovate new approaches.

• Proven ability to independently manage complex research projects simultaneously and long-term planning.

• Strong strategic thinking skills, capable of aligning research with business objectives.

• Excellent relationship-building skills, with a track record of influencing senior stakeholders.

• Exceptional communication skills, adept at crafting narratives across various formats.

• Strong analytical skills, with the ability to interpret data and provide actionable insights.

• Experience in managing vendor relationships and the RFP process.

• Ability to mentor and elevate the contributions of peers and less experienced researchers.

• In-depth knowledge of industry trends and the competitive landscape.

• Minimum 5+ years of experience in consumer research role in-house or agency.

This role is scoped for Vancouver, hybrid (in-office part-time).