Electronic Arts

Lead Game Product Manager, Game Product Management - EA SPORTS™ FC

EA SPORTS is one of the most iconic brands in entertainment – connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games.

After nearly 30 years of creating genre-defining, interactive football experiences with the world's biggest football entertainment platform, EA SPORTS FIFA. We have embarked on a new era, as EA SPORTS FC as we strive to take global football experiences to new heights, on behalf of football fans everywhere.

With more opportunity than ever to innovate and create new, authentic experiences that bring joy, inclusivity, and immersion to a global community of fans, we invite you to join us and pioneer the future of football with EA SPORTS!

The Live Product Manager's mission, in close collaboration with the wider Live Content Team, is to help create the most engaging and rewarding live service experience for our players. You will have a mix of strategic skills, creative instinct and analytical ability that can help create relevant plans and content strategies that benefit our players.

A Product Manager will partner directly with Producers, Game Designers, Artists and external partners to further the growth of FC.

Your Responsibilities

• Design and manage live content, stories and features that maximize acquisition, engagement and monetization throughout the product cycle in any FC mode.

• Lead other Product Managers in strategic planning for your area, ensuring the goals are in synergy with other parts of the product.

• Conduct and communicate in-depth analysis of in-game behaviour trends using data insights and strong business acumen to impact top line KPIs.

• Create and communicate concise and inspiring roadmaps, strategies and execution plans for your product space.

• Be passionate about, and represent the voice and needs of our customers and partners within FC.

• Determine measurement plans, testing strategies, execute A/B testing campaigns and conduct post mortems.

• Work closely with the game team to both create new live service spaces within our game modes, as well as drive best-practice strategies for new live service levers in your existing product space.

• Track and develop an expert level understanding of gaming trends and insights from the market.

• Create live content stories & plans using a combination of real and imagined football events.

• Collaborate with our internal technical partner groups, being a key stakeholder in technologies that impact the game or live service.

• Partner with Central teams and craft requirements for all player facing features outside the game team's scope.

• Collaborate seamlessly with cross-functional partners while driving stakeholder alignment across revenue-generating initiatives to measure ROI through data-driven decisions.

• Must be available on call rotation/weekends

Your Qualifications

• A passion for games with a player first mentality.

• 8 years of Product Management or other relevant Game discipline experience required (ideally in Live Services).

• Experience leading monetization strategies or initiatives to maximize revenue generation from a game (ideally a live service) while ensuring a positive player experience.

• Self-motivated team player that brings excitement and enthusiasm to work each day.

• Demonstrated ability to build compelling business cases using analytics and market insights to influence decision makers and drive alignment with diverse stakeholders.

• Strong analytical skills and experience with data driven product design and decision making.

• Sound and proven ability in using and understanding in-game trends using data insights to impact top line KPIs.

• Strong communication and writing skills, with experience translating complex analytical findings into clear, actionable recommendations for senior leadership and external partners.

• History of building and maintaining strategic partnerships in competing departmental priorities, budget constraints and timeline pressures to achieve win-win outcomes.

• Excellent organizational skills, with the ability to juggle priorities and projects.

• The ability to adapt to a variety of delivery methodologies in play.

• Highly desirable but not essential: A football fan with a good understanding of the core mechanics of FC and its live features, or willing to develop this understanding in the role.

Experienced in: 

• Successful live service console and/or mobile games having delivered and maintained at least one product through the product life cycle.

• Leading collaborative efforts both inside and outside of their team; working with key influencers to effect change.

• Identifying gaps and iterations in an existing product and choosing a direction to pursue to capture opportunities.

• Designing content, campaigns and features that maximize acquisition, engagement, and focus on monetization throughout the product life cycle, with an eye for retention & loyalty.

• Obtaining insights and developing strategies through analytical metrics driven analysis and design experimentation.