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Description & Requirements
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader sports and entertainment ecosystem.
Creative Performance
As the Senior Manager of Creative Performance, you will collaborate with a range of channel experts to improve the reach and impact of our marketing content. By blending data and creativity, you will help set the standard for how we engage with our players, providing valuable insights and direction to ensure we create the right content in the most effective way. You will report to the Senior Director of Creative Performance. You will be based in Los Angeles.
Responsibilities
Deconstruct content & channel performance in forensic detail to understand what worked & where we can improve
Provide detailed competitor analysis & share relevant gaps and opportunities
Stay up-to-date with industry trends to inform content planning and identify new opportunities
Test elements of content performance to remove creative subjectivity - eg: A/B testing thumbnails
Work with our Production team to ensure asset requests are realistic and delivered on time and within budget.
Partner with a variety of channel experts to improve the reach, depth & impact of their content
Simplify complex data from multiple sources and make it clear & actionable for our partners
Create content guidelines & best practice guides grounded in insights
Work with a dedicated analytics team to provide benchmarks for content & channel performance
Measure the effectiveness & ROI of content & marketing channels
Improve & measure user journeys across a connected marketing ecosystem
Experience
8+ years experience in content & digital marketing
You are comfortable working hands-on with multiple analytics tools (eg: Social Listening, Google Trends, Social analytics)
You have experience with channels (eg: programming for algorithms, interest-graphs, search optimization)
You can forensically dissect campaigns and understand what worked & why
You can take data and insights and package them in a clear way for stakeholders at different levels of the organization
COMPENSATION AND BENEFITS
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
BASE SALARY RANGES
- California (depending on location e.g. Los Angeles vs. Sacramento)
- $138,200 - $219,000 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.