Electronic Arts

Our EA Experiences group is dedicated to ensuring great experiences for our growing communities centered around our world-renowned brands, including fan-favorites like Apex, Battlefield, EA SPORTS FC, Madden NFL and The Sims, just to name a few. We're a multi-functional group, with world-class expertise building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We inspire, connect, and engage fans through culturally relevant content, intentionally architected journeys across channels, and meaningful fan care. Our goal is to provide valuable, easy experiences that fans love – in our games, around our games, and through innovative adjacent experiences to grow and enrich how fans experience EA as we shape the future of entertainment. The Office of the CXO group within the EA Experiences organization is seeking an Associate Campaign Specialist.

The Office of the CXO (oCXO) drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, comprehensive fan intelligence, plus internal technology and business solutions. We are horizontal connectors empowering teams across the Experiences organization with the strategic prioritization, investments, resources, data, insights, and technology required to accelerate business outcomes in service of our goals.

The Email & Dynamic Messaging (EDM) team sits within the CRM group in oCXO, and is responsible for managing email and in-game messaging as a channel and for developing products that improve the way we execute strategies at scale. Our team focuses on metrics that increase incremental growth for the business, while maintaining the health of these channels and creating positive experiences for the Player.

As an Associate Campaign Specialist, you will build and publish in-game and email messaging to our global network of players through enterprise level deployment systems across titles including Battlefield, APEX, EA Sports, The Sims, and more. You will help advise our strategic partners on messaging placement, segmentation and scheduling approaches. You will report to the Sr. Manager, Campaign Operations. You will work from the Montreal, QC office 3 days per week in a hybrid work model.

Responsibilities:

• Build campaigns using our in-house and 3rd party tools 
• High-volume message configuration and scheduling among partner groups and against goals
• Troubleshoot in a highly visible environment
• Partner with teams to identify gaps in processes and to develop workflow enhancements
• Develop process documentation, best practices and identify opportunities to improve tools
• Develop an understanding of our player segmentation approach
• Support the colleagues on the Campaign Operations team with projects across in-game and email channels

Qualifications:

• 2 or more years experience in digital marketing, marketing automation, CRM, marketing operations / technology, or ad tech fields
• Experience with building campaigns in enterprise email service providers (ie. Salesforce Marketing Cloud (SFMC), Responsys, Braze) content management systems, content programming or ad trafficking tools
• Expertise in quality assurance checks and in-depth troubleshooting
• Passionate about games and connecting players to entertainment they love