Associate Director, UX Design - EA SPORTS™ NHL - 210683 - Electronic Arts

General Information

Locations: Vancouver, British Columbia, Canada

Role ID

210683

Worker Type

Regular Employee

Studio/Department

EA Studios - SPORTS

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Associate Director, UX Design - EA SPORTS™ NHL

EA SPORTS is one of the most iconic brands in entertainment – connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games.

EA SPORTS NHL has revolutionized sports gaming for millions of players worldwide. We’ve pioneered award-winning creative technology and experiences to connect players to the speed, skill, and heart of the NHL.

Are you a UX leader who values pushing boundaries and shaping the future of interactive sports experiences? EA SPORTS NHL is looking for a creative UX leader to lead world-class design across our franchise.Join us in shaping one of the most beloved sports gaming franchises in the industry by creating intuitive, immersive, player-first experiences alongside a high-performance design team.

You will report to the Art Director and work Hybrid remote/in-office at our Vancouver studio.

What You'll Do:

Lead and evolve the end-to-end UX strategy for the EA SPORTS NHL franchise with us.
Champion a player-first mindset, using design thinking to create intuitive, emotive experiences together.
You employ quick sketches to interactive prototypes—delivering solutions grounded in technical realities.
Collaborate with game designers, artists, engineers, and producers to embed UX in every part of our development process.
Promote UX excellence through hands-on design, feature ownership, and iteration from concept to live product.
Share our vision through storytelling and UX methods that inspire and align teams with diverse teams.
Turn research into action, ensuring testing, analytics, and player feedback shape UX improvements.

Qualifications:

Experience with UX and an understanding of usability, human factors, and interaction design.
5+ years of hands-on UX experience within console gaming or digital products with complex user flows and microtransactions.
A thoughtful, strategic mind—you don't just design, you advocate for the player.
Mastery of UX tools like Figma, Axure, Adobe Creative Suite, and wireframing/prototyping techniques.
You can articulate UX concepts and inspire others with your vision.
A portfolio showcasing UX leadership and design solutions that promote engagement, retention, and delight.
Experience with gaming and sports—bonus points if you understand what makes NHL fans tick.

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COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$119,600 - $167,300 CAD

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.