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General Information

Locations: Los Angeles - Del Rey, California, United States of America 
Role ID
211043
Worker Type
Regular Employee
Studio/Department
Marketing
Work Model
Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Electronic Arts (EA) is looking for a dynamic & experienced brand manager, focused on the iconic Battlefield franchise.

As a senior member of the brand team, you will work with franchise leadership in further defining the franchise strategy, product positioning, and live service plans.

This role to be based in Los Angeles, CA.  We are in the office 3x a week.

Responsibilities include:


  • Grow the Business, responsible for accelerating growth of our existing business and generating new value:

    • In partnership with franchise leadership, you will develop and ensure ongoing refinement of a multi-year strategic growth plan across product, category and consumers.

    • You understand trends and market opportunity, player needs, motivations, and trends to help inform product & live service roadmaps.

    • Make data informed decisions that extend from the multi-year strategy including, annual content development, partner support plans, and performance metrics

    • Steward marketing and live service campaigns that create demand, reach, action, increase fan engagement, and achieve results

    • Develop strategies and partnerships that support the needs and wants of the core and the broader gaming community.

  • Stakeholder Management

    • Build relationships with our publishing teams as a main contact for daily product and business needs, with a focus around broadening Battlefield's appeal through important partnerships and licensing opportunities.

  • New Business Opportunities

    • As new opportunities arise, you are important in how we deliver our games and content to players. You will build business cases, partnering with our finance and strategic consumer Insights teams to develop ROI analyses, recommendations and go-forward plans.

  • Be The Product Expert

    • Understand the player journey and create best-in-class messaging that lives both in-game and out, ensuring that product positioning and important player benefits are represented in the market with a strategic lens towards maximizing comprehension, conversion, and player satisfaction.

Qualifications and Skills:

  • 5 or more years of experience in brand management, product management, or product marketing.

  • Experience hiring, developing, and leading teams.

  • Project management and coordination across global teams and external partners.

  • You can galvanize and inspire teams and partners across departments, at all levels

  • You can create successful marketing campaign outcomes based on our goals and strategies

  • Experience in creative development and agency management.

  • Experience evolving consumer engagement and channel opportunities

  • You can engage and communicate with executive team members.

  • Deep affinity for and prior experience working on video games.

  • Prior work with first party partners and gaming industry data sources.

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). 

PAY RANGES

* California (depending on location e.g. Los Angeles vs. San Francisco) *$150,100 - $228,000 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.



About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
LinkedInID
1449