Electronic Arts

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

We’re looking for a Brand Marketing Manager to come and join The Sims team! This is a pivotal marketing role supporting the development of innovative, impactful global go-to-market campaigns for The Sims, from initial GTM strategy to final marketing execution and live service marketing. 

We’re excited to add a marketing leader to the team who has conviction, champions brave marketing & creative work and can confidently lead a cross-functional team.

The Brand Marketing team are the leaders of integrated campaign planning and execution and are responsible for taking our brand, products and experiences to market. 

Responsibilities:

• Support the development of go-to-market strategy and multi-channel, global marketing execution for The Sims

• Architect high impact marketing campaigns and creating high-quality marketing assets that drive outstanding reach and engagement.

• Author beat briefs, tracks beat readiness and partners with cross functional global and regional marketing teams to activate campaign beats                   

• Apply player, market and product insights, along with business objectives and strategies, to define go-to-market approach, tactics and KPIs.

• Sets marketing KPIs that across acquisition, engagement, retention and evangelism

• Connect marketing with product and business deliverables, tracks and interprets campaign performance data and translates into actions

• Inspire a cross-functional team of marketers with a shared purpose to achieve and learn from campaign activations, partnering with them to create integrated plans from strategy through to execution, delivering on campaign goals.

• Partners with Marcom and Creative to build inspiring and effective marketing content and creative.

• Partner with your Regional Counterparts to ensure the way we bring our games to market honors our Global Strategy and Brand.

• Ensure cohesive collaboration among the Marketing team with key stakeholders, establishing communication touchpoints on weekly, monthly, and quarterly basis.

• Create budget allocation and manage the deployment of annual franchise marketing budgets, informing optimization of investments throughout the year according to campaign and channel performance.

• Inform fiscal year budget allocations, update budget documents for quarterly estimates and drive monthly budget review meetings with stakeholders.

Qualifications:

• 5+ years of cumulative experience in brand marketing.

• At least one year of experience leading global marketing teams at a senior level.

• You have a passion for entertainment – from movies, series, live events to games.

• Experience working in a matrixed, cross functional team environment.

• Ability to galvanize and influence stakeholders across disciplines, at all levels.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.