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General Information

Locations: Vancouver, British Columbia, Canada 
  • Location: Vancouver
  • State: British Columbia
  • Country: Canada

  • Location: Austin
  • State: Texas
  • Country: United States of America


Role ID
213874
Worker Type
Regular Employee
Studio/Department
Marketing
Work Model
Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Lead Creative Analytics

Workplace Type: Hybrid (Vancouver or Austin)
Reporting Line: Director, Franchise Marketing Analytics

Department

The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on business operations, fan intelligence, and technology solutions. Within this group, the Fan Intelligence team delivers insights that deepen understanding of player behavior, audience trends, and engagement across EA’s portfolio. We partner with franchise and marketing teams to connect audience insights with content and creative performance.

Impact

You will lead creative analytics strategy that connects fan behavior with content performance, influencing marketing decisions, creative investment, and measurement standards across franchises.

Responsibilities

  • Lead creative analytics strategy across player, media, and social datasets.
  • Define measurement frameworks for creative performance across campaigns, trailers, and creator content.
  • Establish scalable dashboards, reporting standards, and self-service analytics solutions.
  • Translate audience and content data into strategic recommendations for senior partners.
  • Guide franchise teams on creative strategy, media investment, and content planning.
  • Lead cross-functional analytics initiatives that embed measurement into creative and campaign workflows.
  • Mentor analysts and promote analytics best practices across the organization.

Required Qualifications

  • Bachelor's degree in STEM, Economics, or a related field.
  • 6+ years of analytics experience in marketing, media, product analytics, or consumer insights.
  • Advanced SQL skills across multiple data sources.
  • Experience with statistical modeling, experimentation, and causal analysis.
  • Experience using R or Python for advanced analytics and modeling.

Core Skills and Experience

  • Experience leading creative, marketing, or audience measurement initiatives.
  • Expertise in data visualization, dashboard strategy, and executive reporting.
  • Experience designing media measurement and experimentation frameworks.
  • Experience influencing strategic decisions through data and executive storytelling.
  • Experience leading cross-functional initiatives across global teams.
  • Experience mentoring analysts or providing technical leadership.

Pay Transparency - North America

COMPENSATION AND BENEFITS 

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). 

PAY RANGES
* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$114,300 - $156,200 CAD

Pay is just one part of the overall compensation at EA.
For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.  



About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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