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Informazioni generali

Località: Guildford, Surrey, United Kingdom 
ID del ruolo
208881
Tipo di dipendente
Temporary - with Benefits (EU & Malaysia)
Studio/Reparto
Marketing
Modalità di lavoro flessibile
Hybrid

Descrizione e requisiti

Electronic Arts crea esperienze di intrattenimento di livello superiore che ispirano giocatori e fan in tutto il mondo. Qui, tutti fanno parte della storia. Parte di una comunità che si connette in tutto il mondo. Un luogo dove la creatività prospera, vengono stimolate nuove prospettive e le idee contano. Una squadra in cui tutti possono giocare.

This role is based in Guildford (Hybrid) and you will report to the International Brand Marketing Lead.

The future of entertainment is interactive, and our marketing team plays an important role in this by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.


International Brand Marketing 

The International Brand Marketing Team, which sits within the EA PublishingTeam guides the connection of Global Brands to local audiences in culturally meaningful ways for the business, responsible for the go to market integrated omni-channel campaign planning and execution ensuring European and Latin American markets achieve aligned plans as part of an overarching worldwide strategy. We are aim to deliver investment which drives growth and we are on a mission to find a successful marketer who can develop and measure channel marketing activations across the UK & Ireland region with a focus on building and marketing Lifestyle & Action Adventure brands within our EA Entertainment portfolio such as The Sims, Skate, Marvel & Star Wars to name a few.  A list of specific responsibilities and qualifications you will need for this role can be found below.


Responsibilities 

  • Develop marketing campaigns that increase brand awareness and consumer engagement.

  • Lead omni-channel planning and execution in territory, responding to each channel assignment with activations (e.g. Earned, Social Influencers, Partnerships, First Party, CGD, Talent, or Licencing) that reflect the strategy brief and ensure legal compliance by country.

  • Track and interpret UK & Ireland campaign & competitor performance and data delivered by EA analytics, agencies and Demand Planning teams and translate hypothesis into actions  

  • Manage marketing agencies and partners to bring our campaigns to life in markets

  • Track Regional non-media budget and raise EPO, receiving for the approved campaign execution. Guide process to ensure legal approval on your activations

  • Demonstrate experience in data interpretation and skills and ability to surface country insights and opportunities to earlier inform the marketing strategic planning for the EA Entertainment portfolio.


Required Qualifications

Technical Skills

  • Experience with local UKI market nuance and trends, expected to help ensure regional inputs are considered in global planning.

  • Brand Marketing & campaign management experience.

  • Marketing Agency Management background with project management experience.

  • Experience managing simultaneously different brands and products.

  • Digital marketing background with full-funnel approach. Understanding of marketing Indicators and campaign optimization factors.

  • Experience managing M&S budgets, understanding of P&L components.

  • Business and Commercial knowledge – global and local.

  • Impeccable English required to manage communication across a matrix of international counterparts.

Soft Skills

  • Teamwork, collaboration, leadership & influencing without authority.

  • Knowledge of the gaming industry.

Other qualifications

  • Experiences in marketing roles within Lifestyle Brands, Media & Entertainment industries.

  • Advanced Excel (can maintain complex spreadsheets) / PowerPoint and familiarity with other leading marketing platforms.



Su Electronic Arts
Siamo orgogliosi di avere un ampio catalogo di giochi ed esperienze, sedi in tutto il mondo e opportunità in tutta EA. Diamo valore a adattabilità, resilienza, creatività e curiosità. Dalla leadership che esalta il tuo potenziale alla creazione di spazi per l'apprendimento e la sperimentazione, ti incoraggiamo a fare grandi lavori e a perseguire le opportunità di crescita.

Adottiamo un approccio olistico con il nostro programma di benefit, concentrandoci sul benessere fisico, emotivo, finanziario, professionale e comunitario per supportare una vita equilibrata con ferie pagate e congedo per genitori, oltre che a giochi gratuiti e molto altro ancora. Creiamo ambienti in cui i nostri team possono sempre dare il meglio in ciò che fanno.

Electronic Arts è un datore di lavoro che rispetta le pari opportunità. Tutte le decisioni di impiego sono prese senza tenere conto di razza, colore, origine nazionale, discendenza, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazioni genetiche, religione, disabilità, condizione medica, gravidanza, stato civile, stato familiare, stato di veterano, o qualsiasi altra caratteristica protetta dalla legge. In conformità con le leggi vigenti, prendiamo in considerazione anche i candidati qualificati con precedenti penali. EA rende inoltre disponibili strutture lavorative per persone qualificate con disabilità, come richiesto dalle leggi vigenti.