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Informazioni generali

Località: Vancouver, British Columbia, Canada 
ID del ruolo
211016
Tipo di dipendente
Regular Employee
Studio/Reparto
Marketing
Modalità di lavoro flessibile
Hybrid

Descrizione e requisiti

Electronic Arts crea esperienze di intrattenimento di livello superiore che ispirano giocatori e fan in tutto il mondo. Qui, tutti fanno parte della storia. Parte di una comunità che si connette in tutto il mondo. Un luogo dove la creatività prospera, vengono stimolate nuove prospettive e le idee contano. Una squadra in cui tutti possono giocare.

The Sr. Director of Franchise Strategy & Marketing is a publishing-first senior leadership role responsible for evolving how EA SPORTS brings its games and experiences to market and sustains them as live services.   You will oversee the global publishing strategy, franchise marketing, and integrated communications for our Hockey, Fighting, and Racing portfolio - building publishing excellence that ensures that these franchises are not just launched, but continuously thriving.  

Reporting to the GM/SVP of EA SPORTS Publishing, you will act as a publishing architect and fan advocate, working in deep partnership with studio leadership to ensure that publishing strategies are directly connected to game roadmaps, live service content and player experience.  This role is central to EA SPORTS' transformation into a modern, live service engine where fan insights, content and product strategies, and service-driven engagement define success.   

You will lead a team across franchise strategy, marketing and communications while orchestrating cross-functional collaboration across EA SPORTS and our partners to deliver connected outcomes.   

What You’ll Do

  • Develop multi-year franchise strategies in partnership with EA SPORTS studios ensuring alignment between product roadmaps and growth outcomes that accelerate fan population, engagement, and revenue for EA SPORTS

  • Evolve our planning from launch-led campaigns to always-on live service ecosystems 

  • Define the “heartbeat” of each franchise - content cadence, seasonal engagement and fan lifecycle plans 

  • Lead integrated consumer engagement plan across launch and live, designed to drive sustained MAU/DAU growth

  • Shape ongoing content, communications and engagement beats that keep fans connected year-round

  • Advance audience segmentation and personalization strategies, turning fan intelligence into publishing actions.  

  • Own the marketing and publishing investment thesis, allocating budgets across franchises and live services lines with measurable ROI.  

  • Establish frameworks for performance reporting, increasing accountability and optimization across all organic, partner, and paid channels.

  • Apply data-informed publishing practices to optimize engagement, acquisition and retention.  

  • Direct franchise-level fan intelligence, blending market analytics, community insights and competitive learnings, translating them to actionable efforts to meet and maximize growth

  • Ensure consistent IP architecture, ensuring brand consistency across all platforms, experiences and branded moments.

  • Serve as publishing's primary publishing point of contact with licensors, partners, leagues, and teams.

  • Collaborate with Studio, Business Development, Finance, and Ventures to align product and marketing planning with around and beyond-game products and fan expansion efforts. 

  • Lead and develop a high-performing franchise marketing team that values speed, accountability and fan-first thinking. 

  • Be an on site leader, (minimum of 3 days in the office T-Th), contributing to broader EA SPORTS culture and strategy.


Requirements

  • Experience:  12+ years of leadership experience in product, service, or franchise strategy, ideally with expertise in consumer-facing sports, gaming, or entertainment.

  • Publishing Track Record:  Proven ability to connect insight into strategic and operational execution plans that engage, retain and drive revenue. 

  • Fan First Mindset:  Deep understanding of fan culture,  regional dynamics, and the role of sports in shaping communities

  • Leadership: Demonstrated success leading large global teams and cross-functional partners with aligned KPIs

  • Data & Optimization:  Strong expertise in data-driven publishing, marketing and live service performance measurement, and media mix optimization.

  • Executive Presence:  Ability to inspire creative, culturally relevant actions that resonate with fans and drive business results.

  • Values:  Passion for engaging diverse audiences and building inclusive, representative brand communities.





Su Electronic Arts
Siamo orgogliosi di avere un ampio catalogo di giochi ed esperienze, sedi in tutto il mondo e opportunità in tutta EA. Diamo valore a adattabilità, resilienza, creatività e curiosità. Dalla leadership che esalta il tuo potenziale alla creazione di spazi per l'apprendimento e la sperimentazione, ti incoraggiamo a fare grandi lavori e a perseguire le opportunità di crescita.

Adottiamo un approccio olistico per i nostri programmi di benefit, enfatizzando il benessere fisico, emotivo, finanziario, lavorativo e collettivo a sostegno di una vita equilibrata. I nostri pacchetti sono pensati per soddisfare le esigenze locali e possono includere copertura sanitaria, assistenza per la salute mentale, risparmi per la pensione, permessi retribuiti, congedi familiari, giochi gratuiti e altro ancora. Creiamo ambienti in cui i nostri team possono sempre dare il meglio in ciò che fanno.

Electronic Arts è un datore di lavoro che rispetta le pari opportunità. Tutte le decisioni di impiego sono prese senza tenere conto di razza, colore, origine nazionale, discendenza, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazioni genetiche, religione, disabilità, condizione medica, gravidanza, stato civile, stato familiare, stato di veterano, o qualsiasi altra caratteristica protetta dalla legge. In conformità con le leggi vigenti, prendiamo in considerazione anche i candidati qualificati con precedenti penali. EA rende inoltre disponibili strutture lavorative per persone qualificate con disabilità, come richiesto dalle leggi vigenti.