Electronic Arts

The future of entertainment is interactive, and our marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We’re looking for an Associate Brand Activation Manager to join Apex Legends’ Esports team. The Esports Brand team delivers competition centered experiences that amplify tentpole brand moments from launches to major live service beats. We use competitive gaming to grow the priorities of our brands across new regions, platforms, target audiences, and game experiences. You will execute the marketing playbook as presented through our esports Brand Experience Guide (BXG), which includes strategies across Owned, Earned, and Paid channels. You will be part of our Esports Brand Marketing team, reporting to the Sr. Brand Marketing Manager of Apex Legends Esports.  

• You will help drive execution of marketing programs by managing daily progress of asset development and deliverables across multiple channels

• You will coordinate with cross functional teams to ensure deliverables are identified and deadlines are managed for both online and offline ALGS events 

• You will lead the planning and execution of our event branding strategy, ensuring visual and messaging consistency across all marketing channels 

• You will help create ideas to grow engagement with our brand across all platforms and accounts, with an emphasis on live competition 

• You will manage and present reporting across all brand success metrics, ensuring post-event analysis informs our future strategies 

• You will collaborate with our EA and Apex Legends brand teams to ensure all Apex Esports brand projects are aligned with company-wide strategy and engagement goals 

Qualifications 

• 3+ years of proven working experience in marketing or operations within the gaming industry 

• You have an understanding of Paid Media, Social, Email, and Influencer marketing