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일반 정보

지역: Guildford, Surrey, United Kingdom 
역할 ID
208881
근로자 유형
Temporary - with Benefits (EU & Malaysia)
스튜디오/부서
Marketing
유연근무제
Hybrid

설명 및 참여 요건

Electronic Arts는 전 세계 플레이어와 팬들에게 영감을 불어넣을 차세대 엔터테인먼트 경험을 제작합니다. 여기에선 모든 이가 이야기의 일부가 됩니다. 전 세계를 연결하는 커뮤니티의 일부이자 창의력이 번창하고 새로운 관점을 제시하며 아이디어가 중요한 곳이며 모두가 플레이 제작에 참여할 수 있는 팀입니다.

This role is based in Guildford (Hybrid) and you will report to the International Brand Marketing Lead.

The future of entertainment is interactive, and our marketing team plays an important role in this by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.


International Brand Marketing 

The International Brand Marketing Team, which sits within the EA PublishingTeam guides the connection of Global Brands to local audiences in culturally meaningful ways for the business, responsible for the go to market integrated omni-channel campaign planning and execution ensuring European and Latin American markets achieve aligned plans as part of an overarching worldwide strategy. We are aim to deliver investment which drives growth and we are on a mission to find a successful marketer who can develop and measure channel marketing activations across the UK & Ireland region with a focus on building and marketing Lifestyle & Action Adventure brands within our EA Entertainment portfolio such as The Sims, Skate, Marvel & Star Wars to name a few.  A list of specific responsibilities and qualifications you will need for this role can be found below.


Responsibilities 

  • Develop marketing campaigns that increase brand awareness and consumer engagement.

  • Lead omni-channel planning and execution in territory, responding to each channel assignment with activations (e.g. Earned, Social Influencers, Partnerships, First Party, CGD, Talent, or Licencing) that reflect the strategy brief and ensure legal compliance by country.

  • Track and interpret UK & Ireland campaign & competitor performance and data delivered by EA analytics, agencies and Demand Planning teams and translate hypothesis into actions  

  • Manage marketing agencies and partners to bring our campaigns to life in markets

  • Track Regional non-media budget and raise EPO, receiving for the approved campaign execution. Guide process to ensure legal approval on your activations

  • Demonstrate experience in data interpretation and skills and ability to surface country insights and opportunities to earlier inform the marketing strategic planning for the EA Entertainment portfolio.


Required Qualifications

Technical Skills

  • Experience with local UKI market nuance and trends, expected to help ensure regional inputs are considered in global planning.

  • Brand Marketing & campaign management experience.

  • Marketing Agency Management background with project management experience.

  • Experience managing simultaneously different brands and products.

  • Digital marketing background with full-funnel approach. Understanding of marketing Indicators and campaign optimization factors.

  • Experience managing M&S budgets, understanding of P&L components.

  • Business and Commercial knowledge – global and local.

  • Impeccable English required to manage communication across a matrix of international counterparts.

Soft Skills

  • Teamwork, collaboration, leadership & influencing without authority.

  • Knowledge of the gaming industry.

Other qualifications

  • Experiences in marketing roles within Lifestyle Brands, Media & Entertainment industries.

  • Advanced Excel (can maintain complex spreadsheets) / PowerPoint and familiarity with other leading marketing platforms.



Electronic Arts 소개
EA는 전 세계의 다양한 게임과 경험, 지역, 그리고 기회에 대한 광범위한 포트폴리오를 보유함에 있어 자랑스럽게 생각합니다. 당사는 적응력, 회복력, 창의성, 호기심을 중시합니다. 잠재력을 발휘하는 리더십부터 학습과 실험을 위한 공간을 만드는 것까지, 당사는 여러분이 훌륭한 일을 하고 성장의 기회를 추구할 수 있도록 힘을 실어드립니다.

EA는 신체적, 정서적, 재정적, 직업적, 지역 사회 복지에 중점을 둔 복리후생 프로그램을 통해 유급 휴가와 육아 휴가, 무료 게임 제공 등을 통해 균형 잡힌 삶을 지원합니다. 당사는 팀이 항상 최선을 다할 수 있는 환경을 육성합니다.

Electronic Arts는 동등한 고용 기회를 제공합니다. 채용에 관한 모든 결정은 인종, 피부색, 출신 국가, 혈통, 성별, 성 정체성 또는 성 표현, 성적 성향, 나이, 유전 정보, 종교, 장애, 질병, 임신, 결혼, 가족 상황, 군 복무 여부 또는 기타 법으로 보호되는 기타 특성과 관계없이 내려집니다. 당사는 또한 해당 법률에 따라 전과 기록이 있는 자격을 갖춘 지원자도 채용 대상으로 고려합니다. 또한, EA는 관련 법률에서 요구하는 대로 장애가 있는 자격을 갖춘 개인을 위한 직장 내 편의 시설을 마련합니다.