Electronic Arts

Director of Product Management – EA App

Workplace Type: Hybrid | Canada

Reporting Line: Reports to the Head of Product

You will lead the product vision for the EA app, EA's flagship PC and Mac storefront and launcher. As Director of Product Management, you'll promote player engagement and business growth through scalable strategies, platform improvement, and collaborative leadership. You'll guide a team of Product Managers while partnering across studios, commercial, and publishing teams to deliver meaningful results.

Responsibilities

• Build product strategy for EA app's storefront, launcher, and platform services
• Mentor a team of Product Managers, empowering ownership and strategic focus
• Align product plans with strategic goals, goals, and market opportunities
• Collaborate with studios, engineering, analytics, finance, and design to develop products at scale
• Lead growth plans to improve acquisition, retention, conversion, and lifetime value
• Use data, insights, and competitive analysis to identify optimization and new ideas opportunities
• Prioritize long-term vision and near-term goals to deliver measurable outcomes
• Represent product strategy at the executive level and contribute to EA-wide platform planning
  
  

Required Qualifications

• 8-10+ years in product management, including 2–3 years managing people
• Experience leading user-facing or commerce-focused digital products in gaming, tech, or e-commerce
• Experience balancing player experience, platform health, and our goals
• Experience with using data and A/B testing frameworks to lead and evaluate product decisions
• Experience communicating complex technical concepts to a variety of audiences
• Knowledge of commerce mechanics, player behavior, and platform growth strategy