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Maklumat Am

Lokasi: Shanghai, Shanghai, China 
ID Peranan
209473
Jenis Pekerja
Regular Employee
Studio/Jabatan
Global Publishing - APAC
Pengaturan Kerja Fleksibel
On Site

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

The Head of China Marketing and Branding will report to the GM, China publishing, based on Shanghai, China.

Responsibilities:

  • Local Market Excellence. You will develop and implement localized marketing strategies that align with our global brand vision while addressing the unique characteristics of the Chinese gaming market. Lead the planning and execution of marketing campaigns, events, and promotional activities tailored to the Chinese audience· Analyze market data and consumer insights to inform marketing decisions and optimize campaign performance· Monitor competitor activities and market trends to maintain our competitive edge in the Chinese gaming landscape
  • You will lead Communication and Management. Serve as the primary liaison between local operations and global/regional marketing teams to ensure alignment on branding and marketing strategies. Build and maintain strong relationships with external partners, agencies, and media outlets in China· Collaborate with local partners to develop and implement initiatives that adhere to our brand guidelines while resonating with the Chinese audience· Present marketing plans, performance reports, and strategic recommendations to senior management
  • Market Innovation and Growth. You will work collaboratively with local and regional team members to identify emerging market trends, community engagement opportunities, and potential KOL partnerships. Develop strategies to leverage user-generated content (UGC) to enhance brand awareness and community engagement. Proactively create and implement locally relevant content and events that strengthen our brand presence and product appeal in the Chinese market· Explore innovative marketing approaches that differentiate our brand in the competitive Chinese gaming industry.
  • You will have managerial responsible, to manage a local team.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field;·
  • Minimum 5-10 years of marketing experience, with at least 5 years specifically in the gaming industry in China·
  • Proven track record of developing and executing successful marketing campaigns in the Chinese market·
  • Deep understanding of the Chinese gaming landscape, consumer behavior, and cultural nuances.
  • Strong communication skill in both Mandarin and English, to diverse audiences. 
  • Strong project management skills to work with cross-functional teams· 
  • Experience working with KOLs, influencers, and managing community engagement strategies. 
  • Ability to interpret data and translate insights into actionable marketing strategies. 
  • Creative thinking and problem-solving abilities with a passion for gaming and digital entertainment.


Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.