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Lokasi: Orlando, Florida, United States of America 
  • Lokasi: Los Angeles - Del Rey
  • Negeri:
  • Negara: United States of America


ID Peranan
209238
Jenis Pekerja
Regular Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

Primary Location: Orlando, FL

Secondary Location: LA

Hybrid

EA SPORTS is a global leader in sports entertainment. We build immersive, authentic experiences for millions of players around the world—connecting them to the sports, athletes, and moments they love. As we evolve from a game-first brand into a broader cultural force in global sports and entertainment, we’re looking for passionate brand leaders to help shape what’s next.

The Role:

We are seeking a Brand Manager for EA SPORTS who will play a key role in shaping how EA SPORTS is represented through culturally resonant campaigns, standout creative, and consistent presence across social, digital, experiential, and partner channels. This role will be instrumental in building integrated marketing programs that elevate brand perception and grow a passionate global community. This person will work cross-functionally to launch campaigns, activate experiences, and elevate our brand across every consumer touchpoint.

This is a high-visibility, high-impact role that requires a deep understanding of global sports culture, athlete marketing, and content creation—as well as the ability to navigate cross-functional relationships and move with agility in the fast-paced worlds of professional and collegiate sports.

What You’ll Do:

Brand Strategy & Campaign Development

  • Support the development and execution of global brand marketing campaigns for EA SPORTS

  • Contribute to annual brand strategy, messaging frameworks, and positioning efforts

  • Translate brand strategy into actionable campaign plans with clear objectives, audiences, and messaging

  • Collaborate with cross-functional teams to align brand priorities with franchise, digital, and comms strategies

  • Help define and articulate EA SPORTS' brand narrative, ensuring consistency across channels

  • Conduct competitive analysis and consumer research to inform brand direction and creative development

  • Activate around cultural moments, trends, and fan behaviors that align with the brand’s positioning

  • Ensure all brand work reflects a deep understanding of EA SPORTS' audience, values, and long-term vision

Creative Project Management

  • Lead the end-to-end execution of brand creative projects—from brief development through production and delivery

  • Collaborate with internal creative teams and agency partners to ensure brand standards and timelines are met

  • Manage feedback loops across cross-functional stakeholders to drive alignment and quality

Cross-Functional Marketing Execution

  • Partner with franchise marketing, social, communications, and regional teams to develop integrated marketing programs

  • Support go-to-market planning for brand tentpoles, new initiatives, and cross-franchise storytelling opportunities

  • Manage brand visual identity and toolkits to ensure consistent application across consumer and internal touchpoints

  • Ensure any event activations ladder up to broader brand strategy and deliver measurable impact

Measurement & Brand Health

  • Collaborate with insights and analytics partners to monitor brand health metrics, campaign performance, and audience sentiment

  • Support marketing measurement efforts, identifying KPIs and optimization opportunities for future initiatives

  • Translate data and learnings into actionable insights to inform strategy and creative

What We’re Looking For: 

  • 4–6 years of experience in brand management, marketing, or communications—ideally in sports, entertainment, or gaming

  • Demonstrated experience managing creative projects and campaigns from start to finish

  • Strong understanding of brand storytelling, visual identity, and fan engagement strategies

  • Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously

  • Deep familiarity with the sports landscape and how younger audiences engage with culture and content

  • Collaborative mindset with excellent communication and presentation skills

Bonus Qualifications

  • Experience with brand tracking tools, audience segmentation, or campaign performance reporting

  • Previous involvement in live event activations or experiential marketing

  • Passion for gaming, sports, and the evolving intersection of the two



Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang dengan cuti berbayar dan cuti ibu bapa yang baharu, serta permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.