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Maklumat Am

Lokasi: Los Angeles - Del Rey, California, United States of America 
ID Peranan
214922
Jenis Pekerja
Regular Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Description & Requirements

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

Director, Demand Capture Media Excellence

Electronic Arts

Redwood City, Los Angeles, Kirkland, Vancouver 

The future of entertainment is interactive, and our Growth Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Director of Demand Capture Media Excellence to join the Growth Marketing Organization. You will report into the Senior Director Franchise Media, and be directly responsible for pushing forward demand capture media capabilities across all franchises. This is a hybrid role, with 3 days a week in office in one of the mentioned locations. 

Responsibilities

  • Partner with high-performing team of data-driven Demand Capture media buyers, specializing in media across PC, console and mobile
  • Set standards for demand capture media innovation across EA’s campaign, including channel strategy, optimization levers and existing AI adoption
  • Partner with platforms to prioritize demand capture media features and capabilities for greater EA outcomes 
  • Develop EA strategies to optimize outcomes from media platform evolutions and industry updates 
  • Lead demand capture media AI initiatives with thought leadership and projects to move EA forward 
  • Develop and gain alignment for Media Investment Framework, to be used by Franchise Directors in funnel allocations 
  • Set channel execution standards (Campaign set-up, Usage of platform features, measurement implementation, experimentation implementation, etc.)
  • Cross-functional change management and remove barriers to functional best practices (Flexible Funding, Creative Funding, etc.)
  • Develop training material and programs for Demand Capture buying skills and cross-train talent

Requirements

  • 10+ years’ experience in performance media, managing demand creation and demand conversion across PC, console and mobile games 
  • 5+ years of influencing senior leaders
  • Experience managing AAA game media budgets 
  • Ownership, accountability & ability to solution complex problems.
  • In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.
  • BA/BS Degree in marketing/finance or equivalent quantitative field
  • Passion/knowledge for video games


Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.