Electronic Arts

Head of Product

Location: Singapore (hybrid)

You will Report to Vice President- Product & GTM

At EA, we believe games are powerful because they bring together multiple ways people engage play, watch, create, and connect. And the biggest entertainment platforms aren't just places to consume content — they're places where communities build.

Creator-made content is already part of EA's history — from community creation tools in Battlefield to The Gallery in The Sims 4. We believe new technologies will expand how players engage with and contribute to our experiences, supported by thoughtful product design, safety systems, and global reach. Our focus is on allowing more players to participate in creative expression by making creation easier, safer, and more rewarding.

We're looking for a Head of Product to manage product strategy.  You will also manage the end-to-end roadmap.  The roadmap aims to deliver a trusted, high-velocity creator and player experience across priority regions.  Additionally, it will maintain compatibility with a shared core platform.

Your mandate: achieve growth (DAU, retention, creation rate), ensure a healthy economy, and embed localization, culturalization, and player safety as first-class product requirements. You will lead a product organisation.  You will partner with platform engineering and important product teams.  You will translate global user needs into product requirements across multiple areas, including discovery, social systems, creation workflows, marketplace, payments, identity/safety, and live operations. You will establish a data-driven, experiment-heavy culture and operate the platform with high reliability and safety-by-design.

Main Responsibilities

• Set product strategy in consideration of our goals; define Measurements (activation, D1/D7/D30 retention, creation rate, payer conversion, safety health) and lead implementation across target regions.

• Lead localization and culturalization across UX, content policy, events, templates, and communications; build frameworks for regional tone, norms, and age-appropriate design.

• Adapt creator workflows for regional platforms/devices; reduce time-to-first-publish and increase creator retention and content quality.

• Improve player experience across feeds, discovery, recommendations, profiles, and community features; balance engagement with well-being and safety-by-design.

• Partner on economy surfaces with monetization leadership to align pricing, subscriptions/passes, marketplace design, rewards, and entitlement systems for each region.

• Institutionalise safety, integrity, and policy as product requirements: age/region gating, guardianship/consent, identity and eligibility, abuse prevention, and appeals flows.

• Ensure regulatory and store compliance across major markets (e.g., child safety, privacy regimes, age ratings, app store policies) with Legal and Payments.

• Oversee experimentation and insights: establish instrumentation, run A/B and causal tests, and operationalize decision frameworks for ranking, pricing, and UX changes.

• Scale platform readiness: reliability/SLOs, risk and incident playbooks, data governance, and privacy-by-design; coordinate global rollouts and phased betas.

• Build the product organisation (PMs, TPMs, Analysts) with clear operating schedule, quality bars, and cross-border collaboration practices.

• Represent the product externally with partners, creators, and ecosystem developers; identify integrations and APIs that accelerate creator velocity, safety, and trust.

Requirements

• 10+ years in consumer product management for UGC/games/social/media platforms; 5+ years leading multi-product or platform teams.

• Track record shipping global consumer experiences at scale across mobile and PC/console, with measurable impact on growth and retention.

• Expertise adapting products for multiple regions: culturalization, localization, and policy agreement embedded in the roadmap.

• Depth in creator ecosystems: tooling, publishing, discovery/ranking, social systems, and marketplace/economy surfaces.

• Command of experimentation and analytics (instrumentation, cohorting, causal methods) and translating insights into priorities.

• Working knowledge of regional regulatory/compliance and app store requirements (e.g., privacy, child safety, age ratings, parental controls).

• With Engineering, Design, Trust & Safety, Payments, Legal, and Operations; great at cross-border collaboration.

• Mandarin and English tailored to creators, executives, and external team members.

• Bachelor's degree in CS/Engineering, HCI, Economics, or related;.