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Maklumat Am

Lokasi: Vancouver - Great Northern Way, British Columbia, Canada 
  • Lokasi: Los Angeles - Del Rey
  • Negeri:
  • Negara: United States of America


ID Peranan
211754
Jenis Pekerja
Temporary Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

Franchise Marketing & Strategy Manager

1 Year - Maternity Cover 

Location: Vancouver



Overview

The EA SPORTS Publishing team blends Commercial, Marketing, Communications, and Creative disciplines into a unified powerhouse. Together, we accelerate EA SPORTS’ long-term ambition to be the leading Sports Entertainment Brand, redefining the future of sports fandom and participation.


As the Franchise Marketing & Strategy Manager for UFC & NHL, you will help shape the go-to-market strategy, campaign development, and activation for two of EA SPORTS’ most exciting global franchises. You’ll partner closely with the Franchise Strategy team to translate business and audience insights and with the Franchise Marketing team to deliver consumer-facing solutions that inspire and grow passionate fan communities. This role requires both versatility across two unique sports cultures and the ability to balance priorities across annual plans, launches, and evergreen engagement.


What You Will Do


Audience & Strategy Alignment

  • Collaborate with Franchise Strategy to synthesize business priorities and audience insights

  • Delivers singular marketing strategy, creative briefing and campaign planning

  • Help establish distinct franchise narratives, ensuring OKRs translate into clear, channel-specific activation plans.


Campaign & Program Development

  • Draft and manage cross-functional briefs to ensure creative assets align with franchise positioning and resonate with their respective communities.

  • Partner with Creative, Production, Community, Partnerships, Athlete Marketing, and Growth Planning to deliver integrated campaign plans.

  • Support annual planning cycles, balancing major campaign launches (e.g., title releases, athlete showcases, seasonal events) with evergreen fan engagement.


Execution & Collaboration

  • Ensure campaigns highlight the athlete-driven, event-centric culture of UFC and the team and community-driven culture of NHL in authentic ways.

  • Lead program management across both UFC and NHL simultaneously, ensuring timelines, deliverables, and quality standards are consistently met.

  • Collaborate with Insights & Performance to track KPIs, optimize activations in real time, and refine campaign strategies based on fan feedback and data.


What You Bring

  • 4+ years of experience within strategic marketing at a brand or agency.

  • 2+ years of experience in creative development, activation, or integrated campaign planning.

  • Experience and interest in sports, gaming, entertainment, or NHL and UFC preferred.

  • Strong ability to interpret commercial data, audience insights, and campaign performance to inform strategy.

  • Demonstrated experience in brief writing and translating complex strategies into clear, actionable communication.

  • Proven collaboration, influence, and leadership skills across cross-functional teams.

  • Strong project management abilities, with a track record of leading teams under rigorous deadlines.

  • Equal comfort in developing a presentation deck or managing a spreadsheet.



Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.