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Lokasi: Redwood City, California, United States of America 
  • Lokasi: Los Angeles - Chatsworth
  • Negeri:
  • Negara: United States of America

  • Lokasi: Kirkland
  • Negeri:
  • Negara: United States of America

  • Lokasi: Vancouver
  • Negeri:
  • Negara: Canada


ID Peranan
207538
Jenis Pekerja
Regular Employee
Studio/Jabatan
Central Mobile Team
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including EA Sports, Plants vs. Zombies, Sims, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We are looking for a Lead Media Buyer to join the EA Mobile Growth Organization.

Responsibilities
  • Functional expert in media buying and user acquisition
  • Work with UA Leadership to execute on and lead UA performance for FC Mobile
  • Develop and build strategic partnerships with key studio and product stakeholders
  • Lead team ideas and innovation through ambiguous industry changes, i.e. privacy, measurement
  • Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap
  • Always want to improve the growth marketing team with knowledge sharing and hypothesis testing
  • Take ownership of the entire UA budget for FCM while potentially juggling multiple projects


Requirements
  • 4+ years of experience in mobile media buying / user acquisition / performance marketing
  • Strong knowledge of attribution
  • Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
  • Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats
  • Experience inspiring team members at any level to incite growth and curiosity
  • BA/BS Degree in marketing/finance or equivalent Quantitative field
  • Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Google
  • Experience working in a metric-driven role focused on return on investment
  • Passion/knowledge for video games
  • Knowledge of Excel, SQL and Microsoft office / google applications
  • Comfortable managing multi million dollar budgets


This job is for you if...
  • You want to be a part of an elite data-driven mobile marketing unit
  • You want to be a part of building technology to help us improve our approach to the mobile advertising landscape
  • You have a business owner’s mindset, is accountable for performance, and is passionate about driving growth for EAM’s portfolio of games


Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang dengan cuti berbayar dan cuti ibu bapa yang baharu, serta permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.