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Lokasi: Orlando, Florida, United States of America 
ID Peranan
208927
Jenis Pekerja
Regular Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

Location: EA Orlando, United States

The EA SPORTS Publishing team blends Commercial, Marketing, Communications, and Creative disciples into a unified powerhouse. The combined strength enables us to accelerate our long-term EA SPORTS ambition to be a leading Sports Entertainment Brand by promoting a New Culture of Play and redefining the future of sports fandom and participation.

Across many experiences, platforms, and geographies, we create 5-year growth strategies, oversee consumer growth, and deliver go-to-market plans that foster product and experience engagements amongst our beloved fan communities.  

FRANCHISE STRATEGY AT ELECTRONIC ARTS:

The Manager of Franchise Strategy will help drive growth strategies for EA SPORTS' football games including College Football and Madden NFL. You will combine strategic thinking with deep analytical expertise to identify and evaluate new business opportunities for EA SPORTS’ football brands while also accelerating growth across the ecosystem of current products and services. You will excel in data modeling, brief writing, and have a profound understanding of the video game industry, focusing on sales acquisition, in-game engagement and monetization, and net new lines of business.

OVERVIEW:

You will collaborate with cross-functional teams to lead strategic initiatives across all football franchises in the EA SPORTS football ecosystem. Additionally, you will focus on synthesizing data to support decisions and uncover new growth opportunities for EA SPORTS football brands.

RESPONSIBILITIES:

  • Help develop growth strategies that align with the long-term goals of College Football, Madden NFL and other new growth opportunities for EA SPORTS football brands.

  • Analyze broad ranges of market data, including sales, in-game data and competitive analysis to inform opportunities and challenges, then create strategies and tactics to drive results to improve our in and out of game experiences, our marketing funnel and our commercial health.

  • Identify, measure, and support opportunities to drive multi-product and out of game connections to further enhance the EA SPORTS football ecosystem.

  • Create detailed business briefs to justify and communicate strategic decisions.

  • Collaborate with Studio, Commercial, Marketing and Finance teams to translate data insights into actionable strategies.

  • Support the identification and quantification of new opportunities beyond current product, brand, and entertainment offerings.

  • Partner with Consumer Insights to research audience behavior and growth potential.

  • Curate reports and presentations for all partners 

  • Conduct market research and partner with Corporate Strategy and Commercial Intelligence to apply best practices to accelerate the growth of EA SPORTS’ football products.

  • Use Tableau, Excel, and other data systems to create comprehensive models for evaluating new business opportunities.

  • Combine large datasets into clear insights that inform strategic decision-making.

QUALIFICATIONS:

  • 5+ years within the gaming or entertainment industry.

  • Expertise in data modeling and the ability to synthesize complex datasets.

  • Proficiency in Tableau, Excel, and other data analysis tools.

  • Strong brief writing skills with the ability to communicate complex strategies clearly.

  • Experience with industry KPIs related to sales acquisition and in-game engagement.

  • Experience working collaboratively in a matrixed team environment.

  • Evaluate and propose new growth opportunities for existing and new products.

  • Knowledge of consumer behavior and digital monetization strategies.

  • Passion for American Football and EA SPORTS products.



Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang dengan cuti berbayar dan cuti ibu bapa yang baharu, serta permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.