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Maklumat Am

Lokasi: Orlando, Florida, United States of America 
ID Peranan
209610
Jenis Pekerja
Regular Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

You will work onsite from our Orlando office 3 days a week (Tues-Thurs).

EA SPORTS is looking for a Marketing Partnerships Manager to lead daily relationships and go-to-market strategies with our NFL club partners for the Madden franchise. You will report to the Senior Manager, Brand Partnerships. 

You'll develop integrated marketing strategies, leading high-impact club activations, and managing our relationships across NFL clubs. You'll work with our Madden Franchise Marketing team and across our broader Publishing organization to deliver campaigns that drive: 1) Brand awareness, 2) Product consideration, 3) Acquisition, 4) Brand engagement and 5) Commercial growth

Responsibilities

  • Develop holistic GTM strategies: Collaborate across Franchise Marketing, Publishing, and Studio teams to create and present go-to-market plans featuring NFL clubs.

  • Lead NFL club activations: Create integrated marketing campaigns that bring the Madden brand to life through NFL club channels, aligning with important franchise and sport moments.

  • Develop lasting partnerships: Cultivate meaningful connections across the football landscape, serving as a trusted liaison between clubs and the Madden brand.

  • Provide in-market football insights: Deliver relevant, real-time intel to our teams (Marketing, Business Affairs, Development, Commercial) to inform strategies and executions.

  • Oversee negotiations and budgets: Manage agreements and ensure consistency in deal structures and payments in partnership with franchise leadership.

  • Measure and report performance: Create a clear partnership measurement framework to track KPIs, evaluate performance, and optimize for success.

Deliverables

  • Annual Club Activation Plan: Manage the strategy and execution of the yearly partnership plan for NFL clubs.

  • Creative Asset Oversight: Collaborate with internal creative and production teams to develop, review, and approve all partner-facing content and assets.

  • Lead the Football Conversation: Deliver premium, culturally resonant content and activations that position Madden at the center of football culture.

  • Unlock Real-Time Opportunities: Identify and activate partnership moments that create mutual value for EA SPORTS, NFL clubs, and their extended networks.

Qualifications

  • 5+ years of experience in marketing and partnerships, in sports, entertainment, or gaming

  • Experience collaborating with matrixed teams to inform and execute strategy

  • Experience writing campaign and content briefs for internal/external teams

  • Familiarity with co-promotional contracts and partnership agreements

  • Strong communication and problem-solving skills; comfortable managing ambiguity

  • Knowledge of football and cultural relevance of the NFL

  • Experience in gaming or related fields (sports, media, entertainment) is a plus



Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.