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Lokasi: Kirkland, Washington, United States of America 
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  • Lokasi: Vancouver - Great Northern Way
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  • Lokasi: Los Angeles - Del Rey
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ID Peranan
208223
Jenis Pekerja
Regular Employee
Studio/Jabatan
Other
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

The Senior Director of Franchise CRM will report to the VP of Technology and Business Solutions.

Responsibilities:

  • As Sr. Director of Franchise CRM EA Experiences, you will be responsible for designing, delivering and optimizing our multi-channel CRM programs. Reporting to the VP CRM, you will have a understanding of EA Experiences’ strategy and will lead the product management, operations and strategy of your programs to achieve our franchise engagement, retention and monetization goals. Your scope will include all the major EA franchises and you will work with our world-class studio teams to ensure our CRM programs deliver for our player.. You will partner with your peers on the CRM team and our studio, marketing, commercial and platform teams to delight our customers. This is an on-site 3 day a week hybrid role.

    Responsibilities:

    • Deliver 3-year roadmap for our CRM program products ensuring they meet both EA Experiences short and long-term needs.

    • Lead the product design, implementation and operations of our franchise CRM programs, working with our studio live operations teams to ensure they meet the needs of our players.  

    • Lead the franchise CRM teams providing coaching to help team members and further their careers.

    • You will develop closed-loop mechanisms and reporting to audit your team's results, ensuring the future scalability  of your products and operations.  

    • Manage roadmap prioritization according to EA Experiences goals/frameworks

    • Serve as a product expert across EA, influencing our approach in areas such as experience design thinking, product optimization, player personalization and product management.

    • Evaluate complex business and technical requirements in partnership with CRM technology, channel, creative and analytic team.

    • Partner with Experiences team peers (Brand, Communications, Commercial, etc…) to ensure your products are fit for purpose and delivering on our business goals.

    • Qualifications:

    • 10+ years experience in a scaled digital team.

    • 5+ years experience managing CRM/Communication/channel teams.

    • Experience building scaled programs (>100M users) with global reach.

    • Experience building products and programs that use individual player behavior.

    • Experienced with scaled low-touch/automated content

    • Experience building solutions that improve Marketing and Commercial outcomes to achieve business targets.

    • Demonstrated ability to work with multiple partner teams

    • Experience managing and working with distributed/remote teams.

    • Demonstrated excellence in written and verbal communication.



Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang dengan cuti berbayar dan cuti ibu bapa yang baharu, serta permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.