Electronic Arts

Electronic Arts (EA) is looking for a dynamic & experienced brand manager, focused on the iconic Battlefield franchise.

As a senior member of the brand team, you will work closely with franchise leadership in further defining the overall franchise strategy, product positioning, and live service plans.

This role to be based in Los Angeles, CA

Key responsibilities include:

• Growing the Business, responsible for accelerating growth of our existing business and generating new value:

  • In partnership with franchise leadership, develop and ensure ongoing refinement of a multi-year strategic growth plan across product, category and consumers.

  • Drive a deep understanding of the market opportunity, player needs, motivations, and trends to help inform product & live service roadmaps.

  • Make data informed business decisions that extend from the multi-year strategic plan including, annual content development, partner support plans, and performance metrics

  • Steward marketing and live service campaigns that create demand, reach, drive action, increase fan engagement, and achieve results

  • Develop strategies and partnerships that support the needs and wants of the core and the broader gaming community.

• Cross-Functional Management

  • Build strong relationships with our cross functional publishing teams as a key contact for daily product and business needs, with a focus around broadening Battlefield's appeal through key partnerships and licensing opportunities.

• New Business Opportunities 

  • As emerging opportunities arise to innovate on how we deliver our games and content to players, you will be responsible for building business cases, partnering with our finance and strategic business insights teams to develop ROI analyses, recommendations and go-forward plans.

• Be The Product Expert

  • Understand the player journey and create best-in-class messaging that lives both in-game and out, ensuring that clear & compelling product positioning and key player benefits are represented accurately in the market with a strategic lens towards maximizing comprehension, conversion, and player satisfaction.

Qualifications and Skills:

• 5-10  years' experience in brand management, product management, and/or product marketing.

• Proven experience hiring, developing, and leading teams.

• Project management and coordination across global teams and external partners.

• Ability to galvanize and influence teams and stakeholders across disciplines, at all levels

• Ability to create successful marketing campaign outcomes based on business goals and strategies

• Experience in creative development and agency management.

• Deep understanding of evolving consumer engagement and channel opportunities

• Exceptional verbal and written communication skills

• Ability to effectively engage and liaise with executive teams

• Deep affinity for and/or prior experience working on video games.

• Prior work with first party partners and gaming industry data sources.