Electronic Arts

Marketing Manager 

Location: Melbourne, Australia 

Work Type: Full Time
 
Firemonkeys, Electronic Arts’ leading mobile games studio, located in Melbourne, Australia is home to the preeminent Sims’ experience on mobile, The Sims FreePlay. We are always looking for creative craftspeople to collaborate with. Your skills and curiosity will help expand the Sims FreePlay world that empowers our passionate players to create Sims experiences that are unique to them. If you want to work with a team that values your voice and growth, where you can inspire our corner of the globally recognized Sims’ universe, as well experiencing everything cosmopolitan Melbourne has to offer, read on!
 
We are seeking an experienced and passionate Marketing Manager to join our team. Reporting to the Senior Marketing Manager, you’ll be a key part of the game studio team, engage with players, and implement marketing strategies to attract new players to The Sims FreePlay. You will preferably have experience with mobile or live service games, a hands-on approach, a creative mindset, and the passion to deliver the best possible experience for players and the community.  

Responsibilities  

• Develop a comprehensive understanding of The Sims, aligning marketing efforts with product and business goals.
• Create marketing strategies based on player insights and best practices to drive growth and engagement for live service games.
• Lead go-to-market planning, activation, and reporting, ensuring completion of operational plans and submissions.
• Manage player communication channels, including in-app events, ASO, inbox messaging, blogs, social media, collaborations, and partnerships.
• Collaborate with the marketing artist to produce content that aligns with brand guidelines and strategies.
• Partner with the community manager to develop strategies that enhance engagement and foster a sense of belonging, incorporating player feedback.
• Work with franchise and business teams to identify opportunities for deeper player engagement and growth.
• Stay informed on industry trends and competitor activities to shape marketing strategies and maintain a competitive edge.

Qualifications: 

• 5+ years’ experience in marketing, ideally within the gaming, entertainment, or B2C app space.
• Experience in copywriting and content creation. 
•  The ability to craft engaging and creative content and campaigns 

•  Experience marketing games/apps on Apple and Google storefronts 
•  Experience with social media platforms, including Facebook, Instagram, X, TikTok, YouTube, Discord, etc. 
•  Proficient in using analytics tools to measure the effectiveness of marketing campaigns and community engagement 

What’s in it for you?

We want EA to be the ultimate destination to make great content and experiences. Everything we’re doing here is about creating a culture, environment, and company where you can do the best work of your career – so there’s that. There’s also:

• A health allowance, to go towards the cost of private health insurance for you and your family
• Life and salary continuance insurance
• An employee assistance program, including coaching and therapy sessions to support your wellbeing
• An inclusive parental leave policy that supports all parents and carers
• 17.5% annual leave loading – yes, we’ll pay you extra to take a break!
• Bonus end of year leave days – time off between Christmas and New Years, no annual leave necessary
• Volunteer leave and charitable donation matching
• A fitness reimbursement program – $$ to go towards your fitness expenses (memberships and at home equipment)
• A flexible work reimbursement program - $$ to go towards your working from home and/or commuting expenses
• Free EA games, of course!
• Opportunities to unwind after a busy week with drinks and nibbles
• A structured hybrid work model (minimum 3 days in office)
• Quarterly team events (e.g. escape room, lawn bowls, paint and sip)
• 2 Development Days (project and personal) every 6 weeks, including a Game Jam x end of year party week in December 
• Unique Firemonkeys and Sims merch

 We also offer bonuses and exciting EA stock options, as well as access to our employee stock purchase program.