Electronic Arts

VP, Advertising and Sponsorships

As Vice President of EA Advertising & Sponsorships, reporting to the SVP & Managing Director EA Experiences, you will  define the enterprise-level advertising strategy across EA’s portfolio of products. You will pioneer in this growing revenue stream, maximizing value across EA’s experiences and consumer touch points through B2B advertising and sponsorship activations. You will be the top-down, long-term strategic visionary and bottoms-up execution-focused growth operator. You will accelerate the growth, innovation and transformation of our advertising business through the following:

•    Define the holistic advertising strategy for us, incorporating EA’s world-class portfolio including our games, apps, websites, esports activations, events, experiences, technologies and more.

•    Build and manage a team that delivers material growth in advertising and sponsorships revenue over the next 3+ years

•    Develop advertising monetization strategies that deliver growth and have a positive consumer experience

•    Advance and mature capabilities around advertising tech, analytics, sales, operations and product management/game integration to support scale and accelerated growth

Responsibilities:

Expert Leadership

•    Shape company transformation through advertising innovation

•    Pioneer within interactive entertainment to define and accelerate advertising opportunities 

•    Lead Advertising & Sponsorships team inclusive of capabilities across: 1) Advertising Technology, 2) Advertising Data & Analytics, 3) Advertising & Sponsorships Sales, 4) Advertising & Sponsorships Operations, and 5) Advertising & Sponsorships Product Management

Advertising & Sponsorships Strategy

•    Evaluate and refine the 3-year advertising & sponsorships strategy across the totality of EA’s experiences

•    Develop plans to maximize advertising revenue, while ensuring a positive consumer experience

•    Set and achieve annual revenue targets and OKRs

•    Manage team goals, budgets, and return on investment considerations

Technology, Data & Analytics

•    Refine the 3-year roadmap for advertising tech solutions

•    Collaborate with central tech partners on growth plans

•    Promote the development of IAB-supported advertising and analytics solutions across the portfolio

•    Establish the long-term data and analytics processes and roadmap

Sales & Operations

•    Establish strategy and best practices for outsourcing sales support in addition to internal direct sales team

•    Ensure seamless partnerships with Legal, Finance, and other support departments

•    Product Management

•    Deliver the long-range planning framework for implementation of advertising capabilities into the totality of EA's experiences

Your Qualifications:

•    10+ years of experience leading multi-functional advertising teams

•    Experience managing digital advertising businesses within social networks, ecommerce or interactive entertainment

•    Established new advertising business - from strategy through to successful implementation; built new advertising teams

•    Scaled advertising businesses

•    Experience managing advertising technology teams, with demonstrated expertise in managing senior technical resources