Electronic Arts

This role is based in Mexico City, and you will report to the International Brand Marketing Lead in Geneva.

Marketing

The future of entertainment is interactive, and our marketing team plays an important role in this by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

International Brand Marketing 

The International Brand Marketing Team, which sits within the Brand Team, guides the connection of Global Brands to local audiences in culturally meaningful ways for the business, responsible for the go-to-market integrated omni-channel campaign planning ensuring European and Latin American markets achieve aligned plans as part of an overarching worldwide strategy. We aim to deliver investment that inspires growth. We are on a mission to find a successful brand builder and marketer who can develop channel marketing activations across Latin America, with an immediate higher focus on Brazil and Mexico,  for the Battlefield franchise and the next Battlefield game to launch.  A list of specific responsibilities and qualifications you will need for this role can be found below.

Responsibilities 

• You will rely on data interpretation to surface country insights and opportunities to inform the launch and live service go-to-market plans for Battlefield in Latin America

• You will lead the omni-channel planning, collaboration, and execution in territory, ensuring that each channel assignment with activations (e.g., Earned, Social Influencers, Partnerships, First Party, CGD, Talent, or Licensing) reflects the strategy brief and ensures legal compliance.

• You will be the brand management representative in LATAM, reviewing all custom and localized content before going live across channels.

• You will oversee the local Creators' relationships and campaign implementation, partnering with the local in-market and global PR, social, and community teams to ensure consistency and plan integrations. 

• You will track and interpret LATAM campaigns,  competitor performance, and data delivered by EA analytics, agencies, and Demand Planning teams, translating market hypotheses into actions  

• You will brief and approve agencies’ deliverables (Marketing &  Creators) and advise and develop on resources needed

• You will collaborate with third-party and first-party partners to bring our campaigns to life in markets

• You will track the regional non-media budget and raise POs, receiving services for the approved campaign activations once completed. You will guide processes to ensure legal approval on such activations

• You will inform mid to long-term growth plans focused on the region of interest: gathering local insights and pitching local support required with attached business case

Required Qualifications

• Technical Skills

  • 3+ years of experience identifying and elevating local market nuances and trends, expected to help ensure regional inputs are considered within the global brand strategy and campaign. 

  • Brand Marketing & campaign management experience

  • Agency Management (Marketing and Creators)  background with project management experience.

  • 3+ years experience in Digital marketing with a full-funnel approach. Understanding of marketing Indicators and campaign optimization factors.

  • Experience managing M&S budgets.

  • Business and Commercial knowledge – global and local.

  • High English Fluency required to manage communication across a matrix of international counterparts. Portuguese fluency is an important plus.

  • 3+ years experience across Latin America, including Brazil, is a must. 

  • Passion for gaming and prior experience with the gaming industry. First-Person Shooters experience is an important plus.

• Soft Skills

  • Teamwork, solution-driven, adaptable & resourceful  

• Other qualifications

  • 360 marketing oversight experiences and roles within entertainment or technology. 

  • Advanced Google Suite and Microsoft Software package and familiarity with other leading marketing platforms