Electronic Arts

Location: Redwood Shores (Onsite) 

The Data & Insights (D&I) team harnesses the power of data to deliver transformative insights and solutions to EA game teams and players. D&I teams are involved in every aspect of data, driving strategy and governance; building powerful data and AI applications; and developing personalization, experimentation, and analytics tools, and more. When you join D&I, you're joining a team of passionate experts working to enable more profound understanding, better ways of working, and more meaningful experiences for our players.

The Role

As the Director of Analytics for The Sims Franchise, you will lead analytics strategy and execution across a globally recognized and evolving product portfolio. You will manage a team of data analysts, managers, engineers and architects. You will work with partners in product management, game development, finance, and marketing to inform decisions that shape the player experience and drive business performance. This role is based in Redwood Shores, CA, with a hybrid work model (3 days per week in office). You will report to the Senior Director of Analytics and be a key member of the franchise leadership team.

What You’ll Do

• Lead the Franchise-wide analytics vision and roadmap to support player experience, product development, and business goals

• Manage, mentor, and grow a team of analysts and team leads, creating a supportive, accountable, and proactive team culture

• Build strong partnerships with senior leaders across Product, Game Development, Finance, and Marketing

• Guide the team in using SQL, experimentation, player telemetry, and statistical modeling to answer uncover opportunities and inform critical live service decisions. 

• Help define KPIs, measurement frameworks, and long-term analytics goals for the franchise 

• Conceive of and lead machine learning initiatives that personalize the player experience, such as dynamic content recommendation,  and integrate these solutions into A/B testing strategies

• Identify and support practical use cases for applying AI tools to analytics workflows and automation tools to increase team productivity and insight generation

What You’ll Bring

• 10+ years of experience in analytics, data science, or a related field

• 4+ years of experience managing analysts or data teams

• Experience working on live service games or similar digital products

• Ability to build relationships and influence senior partners using data

• Strong communication skills, including presenting analysis to non-technical teams

• Proficiency in SQL and experience with Python or R for statistical analysis 

• Experience designing and analyzing A/B tests or other experiments

• Familiarity with applying AI tools to analytics workflows to support analytics tasks