Electronic Arts

EA Entertainment is home to some of the world’s most celebrated storytelling, action, and immersive entertainment franchises. As the Senior Vice President of EA Entertainment Publishing, reporting to the Chief Publishing Officer,  you will set the vision and operating model for how these franchises come to market, grow, and evolve across their lifecycles.

This role blends creative excellence, commercial rigor, and enterprise systems thinking. You will architect the publishing framework for EA Entertainment — unifying global strategy, brand and franchise marketing, commercial operations, insights, and player engagement under a cohesive publishing system that drives scale, agility, and long-term franchise health.

Partnering deeply with studio leadership, central teams, and regional markets, you will build and evolve the capabilities, tools, and operating structures that fuel growth across platforms, business models, and audiences. You will ensure EA Entertainment’s publishing engine not only delivers world-class go-to-market execution today, but also anticipates and designs for the future of player behavior, live services, and entertainment experiences.

This is a rare opportunity to define how EA Entertainment inspires players, unlocks commercial performance, and shapes the future of play.

What You’ll Do

Strategic Leadership & Franchise Growth

• Lead the end-to-end global publishing strategy for EA Entertainment across marketing, commercial operations, communications, franchise management, and integrated planning.

• Develop long-range portfolio strategies across products, platforms, and experiences — connecting content, business models, and player ecosystems.

• Identify emerging trends in players, technology, platforms, and markets; translate insight into actionable growth strategies and scalable publishing systems.

• Serve as the senior publishing partner to EAE studio leadership, aligning creative ambition, franchise narrative, and commercial outcomes.

• Champion the evolution of EAE’s publishing system — integrating creative, commercial, operational, and intelligence capabilities to drive cohesive execution across franchises and regions.

Consumer & Commercial Growth

• Lead development of player growth, engagement, and retention strategies built on unified data and insights platforms.

• Use data-driven intelligence to optimize audience acquisition, ongoing engagement, monetization, and portfolio performance across the player lifecycle.

• Drive revenue growth, profit optimization, and market expansion by aligning demand levers, pricing, live service strategy, and global go-to-market planning.

• Partner with commercial, finance, and forecasting teams to establish enterprise-aligned business planning and performance management practices.

Marketing Strategy, Franchise Storytelling & Execution

• Oversee global brand positioning and breakthrough creative strategies that bring EA Entertainment franchises to life across channels, communities, and geographies.

• Architect scalable marketing frameworks and campaign systems that empower franchise teams while unifying enterprise capabilities and shared insights.

• Guide creative storytelling that connects deeply with global audiences, ensuring brand clarity, narrative cohesion, and cultural relevance.

• Strengthen operational excellence by integrating data, automation, and AI-driven personalization into go-to-market and live service execution.

Enterprise Integration & System Building

• Build scalable, cross-functional systems, teams, and processes that unify central and regional functions into a connected publishing operating model.

• Lead transformation initiatives that simplify structures, accelerate decision-making, and create clarity across creative, commercial, and operational workflows.

• Partner across Platform, Studio, and Central functions to embed enterprise capabilities — ensuring consistency, coordination, and maximum impact across the portfolio.

Global Leadership & Culture

• Lead and inspire a large global publishing organization spanning creative, commercial, and operational disciplines.

• Build high-performing, collaborative leaders who model accountability, innovation, and inclusion.

• Guide teams through organizational evolution, cultivating cultures that embrace change, experimentation, and continuous capability building.

• Foster an environment that balances creative excellence, commercial clarity, and operational rigor.

What We’re Looking For

• 15+ years of senior publishing, commercial, product, or marketing leadership across gaming, entertainment, or consumer technology.

• Proven success driving global franchise growth and managing large, complex IP or live service ecosystems.

• Experience leading organizational transformation, systems integration, and operational evolution at scale.

• Deep expertise in audience segmentation, platform ecosystems, data/insights systems, AI, and automation, and how they shape modern marketing and player engagement.

• Demonstrated ability to connect creative vision to measurable business outcomes with clarity and precision.

• Experience leading and empowering large global teams across creative, commercial, and technical domains.

• Strong influencing skills and executive presence within highly matrixed organizations.

• Track record delivering global go-to-market strategy, franchise lifecycle management, and live service growth.

Who You Are

• Visionary Operator: You anticipate future player, market, and ecosystem trends — designing for long-term value while delivering near-term results.

• Enterprise Integrator: You unify complex systems, teams, and capabilities into a clear, cohesive publishing model.

• Player-Centric Strategist: You understand player motivations and build journeys, stories, and experiences that foster loyalty and fandom.

• Strategic Storyteller: You bring clarity and narrative to complexity — inspiring teams around shared goals and creative ambition.

• Data-Driven Leader: You translate insights into action, guiding decisions across franchises with performance metrics and intelligence platforms.

• System Builder: You architect scalable capabilities that improve consistency, speed, and impact across global franchises.

• Transformational Culture Builder: You elevate talent, simplify structures, and lead with inclusion, accountability, and creativity.

• Innovator: You embrace emerging technology and cultivate an environment where experimentation and excellence thrive.

Why Join EA 

At Electronic Arts, we’re redefining what entertainment can be — blending cutting-edge technology, iconic franchises, and bold creative thinking. As the SVP of EA Entertainment Publishing, your leadership will shape how we inspire players, grow global franchises, and build the future of interactive entertainment.

EA Entertainment is entering a transformative era — and this role is central to unlocking its full potential

Why Join EA
 
 At Electronic Arts, we’re redefining interactive entertainment for the next generation. You’ll join a company where creativity meets purpose, where players are at the heart of every decision, and where leaders empower teams to shape the future of play. We have an incredible opportunity to shape the future of interactive entertainment and the video game industry at large.
 
 US COMPENSATION AND BENEFITS
 
 The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
 
 EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
 
 BASE SALARY RANGES 
 • California (depending on location e.g. Los Angeles vs. San Francisco):  $345,000 to $400,000 USD Annually

 Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.