Electronic Arts

Director of Product

Firemonkeys, Electronic Arts’ premier mobile games studio, located in Melbourne, Australia is home to the beloved and enduring Sims’ experience on mobile, The Sims FreePlay. We are always looking for creative craftspeople to collaborate with. Your skills and curiosity will help expand the Sims FreePlay world that empowers our passionate players to create Sims experiences that are unique to them. If you want to work with a team that values your voice and growth, where you can inspire our corner of the globally recognized Sims’ universe, as well experiencing everything cosmopolitan Melbourne has to offer, read on!

The Role

We are seeking a Director of Product for The Sims FreePlay to play a pivotal role in shaping the future of one of the world’s most iconic mobile games. Reporting to the GM, you’ll partner on defining and executing a product vision aligned with long-term studio and franchise goals. Leading a team of Product Managers, Producers, and Analysts, you’ll craft a high-impact roadmap that blends creative ambition with player and business outcomes.

You’ll work cross-functionally with Development, Finance, and Marketing teams to assess performance, uncover growth opportunities, and evolve the game as a live service. As part of the Studio Leadership Team, you’ll collaborate with central EA partners to bring best practices into play and drive innovation. This is a high-visibility role at the core of The Sims Mobile portfolio—ideal for a strategic product leader ready to make a global impact. Note: Firemonkeys has a hybrid work environment, and you will be required to work from the studio 4 days per week.

Key Responsibilities

• Lead the product strategy for The Sims FreePlay, aligning game development with EA’s multi-year business and franchise goals.

• Drive the evolution of The Sims FreePlay by identifying opportunities to modernize core systems, refresh user experiences, and deepen long-term player engagement.

• Own the live service roadmap, ensuring regular, high-impact content and features that resonate with both loyal players and new audiences.

• Define and optimize monetization strategies, collaborating with design to enhance in-game economy, pricing models, and offers that drive sustainable revenue.

• Use data, player feedback, and experimentation to inform decision-making, test hypotheses, and guide product development with measurable impact.

• Partner with Finance to forecast performance, model growth scenarios, and support strategic planning and investment decisions.

• Lead and mentor a cross-functional product team—including Product Managers, Producers, and Analysts—building a culture of ownership, innovation, and continuous improvement.

• Collaborate across disciplines—Design, Engineering, Art, Marketing, and central EA teams—to deliver polished features and seamless player experiences.

• Clearly communicate product vision, priorities, and outcomes to senior stakeholders, ensuring alignment and support across the organization.

• Stay ahead of industry trends and market shifts, bringing fresh thinking and bold ideas to reinvent a well-established title

Skills and Experience

• 10+ years of F2P experience leading product strategy for successful live service mobile games.

• 7+ years of experience leading and growing high-performing product and cross-functional teams.

• Strong track record of growing live titles, including modernizing player experience, revitalizing engagement, and optimizing monetization over time.

• Deep understanding of mobile game KPIs (e.g., retention, ARPU, LTV) and the ability edto translate data into clear, actionable insights.

• Exceptional communication and stakeholder management skills, with the ability to influence and align across creative and business functions.

• Fluency in A/B testing, experimentation frameworks, and Agile product development methodologies.

• Strong analytical and financial acumen, including forecasting, scenario planning, and partnering with Analytics and Finance on revenue modeling.

• Experience developing and executing live service content roadmaps, including seasonal events, feature updates, and player lifecycle strategies.

• Knowledge of player-centered design and an ability to empathize with a diverse, global player base.

• Passion for games, particularly The Sims, life simulation or town builder genres, and a deep appreciation for what drives long-term player engagement.

What’s in it for you? 

We want EA to be the ultimate destination to make great content and experiences. Everything we’re doing here is about creating a culture, environment, and company where you can do the best work of your career – so there’s that. There’s also:

• An employee assistance program, including coaching and therapy sessions to support your wellbeing

• An inclusive parental leave policy that supports all parents and carers

• 17.5% annual leave loading – yes, we’ll pay you extra to take a break!

• Bonus end of year leave days – time off between Christmas and New Years, no annual leave necessary

• Volunteer leave and charitable donation matching

• A flexible work reimbursement program - $$ to go towards your working from home and/or commuting expenses

• Opportunities to unwind after a busy week with drinks and nibbles

• A structured hybrid work model (minimum 3 days in office)

• Quarterly team events (e.g. escape room, lawn bowls, paint and sip)

• 2 Development Days (project and personal) every 6 weeks, including a Game Jam x end of year party week in December 

• Unique Firemonkeys and Sims merch

We also offer access to our employee stock purchase program.