Electronic Arts

EA SPORTS is a global leader in sports entertainment. We build immersive, authentic experiences for millions of players around the world—connecting them to the sports, athletes, and moments they love. As we evolve from a game-first brand into a broader cultural force in global sports and entertainment, we’re looking for passionate brand leaders to help shape what’s next.

The Role:

We are seeking a Brand Marketing Program Manager for EA SPORTS to drive the operational backbone of our brand marketing initiatives. This individual will play a critical role in supporting campaign execution, organizing project workflows, managing vendor relationships, and ensuring our creative and content workstreams run efficiently, effectively, and on-brand.

This is a highly cross-functional role focused on managing timelines, aligning stakeholders, tracking marketing performance, and helping bring EA SPORTS' brand vision to life across content, creative, events, and partnerships.

What You’ll Do:

Project & Workflow Management

• Manage the end-to-end tracking of brand marketing initiatives including content development, creative asset production, event activations, and partner campaigns

• Create and maintain project plans, calendars, and status documents to drive visibility and accountability across teams

• Build and evolve internal workflows from brief intake to go-to-market execution, ensuring alignment at each stage

• Support project resourcing, scoping, and prioritization efforts in collaboration with brand leads and creative teams

Build & Execute with the Team

• Join a lean, collaborative team where initiative, adaptability, and problem-solving are highly valued

• Take ownership of projects and help shape how we work—bringing ideas to the table and driving them forward with clarity and purpose
  
  

• Operate with autonomy while staying closely connected to cross-functional partners and leadership

• Be comfortable moving between high-level planning and day-to-day execution, with support and trust from the team around you
  
  

Cross-Functional Coordination

• Serve as a key operational liaison between brand, creative, franchise, comms, legal, and external vendors

• Ensure timely reviews, feedback cycles, and delivery of workstreams by aligning stakeholders and managing expectations

• Coordinate internal approvals and compliance reviews to ensure brand consistency and legal clearance

Vendor & Budget Management

• Own day-to-day vendor communications, including managing SOWs, purchase orders, and invoicing

• Track marketing spend across projects, partnering with finance and procurement to ensure accuracy and efficiency

Performance Tracking & Reporting

• Provide regular updates on campaign status, key milestones, and marketing performance to internal stakeholders

• Partner with insights and analytics teams to support reporting and campaign optimization

Brand Governance

• Review creative materials and content for consistency with EA SPORTS’ visual identity and guidelines

• Support the rollout and adoption of brand toolkits and visual systems across internal and external teams
  
  

What We’re Looking For:

• 5+ years of experience in project management, marketing operations, or creative production ideally in sports, entertainment, or gaming

• Exceptional organizational skills and attention to detail, with proven ability to manage multiple complex workstreams

• High executive functioning: able to think ahead, problem-solve, and bring clarity to ambiguity

• Familiarity with brand marketing processes from strategic brief through to go-to-market execution

• Strong communication skills with a collaborative, solutions-oriented mindset

• Proficiency in project management tools (e.g., Asana, Monday.com, Smartsheet) and basic budget tracking

Bonus Qualifications

• Experience working in or supporting brand, creative, or content teams

• Familiarity with marketing performance reporting or KPI tracking

• Passion for sports, entertainment, and how brands show up in culture

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). 

PAY RANGES

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.