EA SPORTS FC - Senior Merchandiser - 210589 - Electronic Arts

General Information

Locations: Guildford, Surrey, United Kingdom

Role ID

210589

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Challenge Ahead

Join EA's Global Partners team and help shape how players discover and engage with EA Sports FC across our partners' ecosystem.

As a Senior Merchandiser, you'll create end-to-end merchandising tactics across PlayStation, Xbox, Nintendo, Steam, Epic, Amazon Luna and EA App ecosystems, optimising player journeys across multiple channels and maximising commercial impact.

You will report to the Franchise Merchandising Senior Manager and will be a contributor to the broader Publishing Organisation.

This job is hybrid, with three days required in the Guildford (UK) office (Tues, Wed & a flexible work day).

What You'll Do

● Create franchise merchandising plans across global digital channels, ensuring understanding of commercial goals and relevancy for player segments.

● Negotiate and secure free merchandising placements with platform partners to promote EA content visibility across partner ecosystems.

● Build go-to-market tactics for franchise content across the entire lifecycle – from launch through live services – growing revenue and engagement.

● Identify opportunities for experimentation, such as A/B testing and pilot programmes, to enhance the player experience and commercial performance.

● Own and maintain merchandising trackers, ensuring accuracy and transparency across partner teams.

● Provide ongoing performance updates through post-mortems and milestone reports to inform future merchandising tactics.

● Partner with marketing, studio, creative, analytics, and operations teams to deliver unified, player-first merchandising activations.

● Act as merchandising subject matter expert, advising on asset development for all partner channels and player journey optimizations across our partners' ecosystem.

Who You Are

● 5+ years of experience in eCommerce or digital marketing roles within the gaming or entertainment industry.

● Understanding of digital storefronts, player journeys, and UX principles in the gaming ecosystem.

● Demonstrated experience managing merchandising plans across platforms like PlayStation, Xbox, Nintendo, EA App, Steam, and Epic.

● Experience with relationship-building for internal understanding and external negotiations.

● Experience leading cross-functional plans and operating with autonomy.

● Data-driven with proficiency in tracking, reporting, and campaign optimization.

● Passion for gaming, experimentation, and problem-solving.

● Minimum Bachelor's degree, or equivalent industry experience.

Why Join Us

This is an opportunity to shape the merchandising strategies of some of the world's most beloved gaming franchises. You'll collaborate with global teams and external partners, all while making data-informed decisions that put players first. Bring your passion for gaming and digital innovation to a team that values experimentation, creativity, and commercial excellence.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.