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General Information

Locations: Redwood City, California, United States of America 
Role ID
214143
Worker Type
Regular Employee
Studio/Department
Marketing
Work Model
Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Electronic Arts is looking for a creative Social Media Content Manager to develop and execute social assets to take The Sims' owned social media channels to the next level.  Reporting into the Global Social Media Manager, you will produce content to engage and excite the life simulation community around the future of The Sims. In collaboration with the Creative, Brand, and Social teams, you will be a driving force.  You will be behind captivating content that helps create an authentic, one-of-a-kind social presence for The Sims.

The Social Media Content Creation Manager will capture content in-engine, during development and post-launch.  You will also create short-form vertical video content and deliver static assets aligned with our social department's broader platform strategies. You will involve yourself with the development, creation, and publication of assets on our social media platforms, including but not limited to TikTok, Instagram, Facebook, X, and YouTube.   You will be hybrid and operate out of the Redwood Shores, CA office.

RESPONSIBILITIES:


  • Content Creation:  You will capture and edit engaging and entertaining short-form vertical video.  This uses in-engine and game capture to publish on our social platforms, including TikTok, Instagram, YouTube, and Facebook. Transform delivered marketing assets into custom social assets to support Brand goals.

  • Content Capture: Capture assets within The Sims engine and build for your use and others on our social team, depending on business priorities. 

  • Content Development: Create vertical video concepts based on the game itself, gaming trends, marketing materials, or pop culture trends that are visually appealing and designed to entertain.

  • Platform Expertise: Monitor social trends, on TikTok and Instagram, to find better ways to connect The Sims with our gaming audience at large on social media. Stay up to date on the latest algorithm changes and platform features.

  • Data Analysis: Use social media analytics to improve video production and pivot video series, edits, and templates to better drive engagement and viewership.

  • Platform Management: Assist our Social Media Manager and other team members with static social media assets, such as screenshots and roadmaps.  This involves social media coordination, including content calendar management, copywriting, publishing, and agency management. 

REQUIREMENTS:


  • Content Creation Experience: Direct experience producing and editing short-form vertical videos that drove account growth in engagement and viewership within the gaming industry. Previous experience contributing to all phases of the production pipeline. We require proficiency in Adobe Premiere and Adobe Photoshop.

  • Game Capture: Direct experience capturing content within a game engine that was used for both video and still marketing assets.

  • Content Development: 4+ years of experience developing custom video for social platforms, including TikTok, Instagram, Facebook, and YouTube.

  • Passion for Gaming: An expert understanding of the life simulation and cozy-game genre on social media and how social media fits into a community-minded marketing strategy. Knowledge of The Sims is a big plus.

  • Social Media Knowledge: Knowledge of gaming and platform trends and an understanding of how to incorporate them into social content production


Pay Transparency - North America

COMPENSATION AND BENEFITS 

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). 

PAY RANGES
* California (depending on location e.g. Los Angeles vs. San Francisco) *$104,400 - $157,400 USD

Pay is just one part of the overall compensation at EA.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.  


About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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