Electronic Arts

We’re looking for a senior publishing leader to drive the next chapter of APEX Legends, one of the world’s most successful live-service shooter franchises.

As Senior Director of Publishing, you will own the global publishing strategy and execution for APEX Legends across marketing, commercial planning, communications, and live-service operations. You will lead an integrated publishing organization and serve as the primary publishing partner to the APEX Studio leadership, translating creative vision into player growth, engagement, and long-term business performance.

This role is a unique opportunity to shape how a category-defining free-to-play franchise evolves — balancing bold creative ambition, player trust, and sustainable live-service growth at global scale.

 What You’ll Do

• Own the publishing strategy and execution for APEX Legends, spanning global marketing, commercial planning, communications, and franchise operations.

• Serve as the primary publishing partner to Studio leadership, aligning creative goals, live-service priorities, and business outcomes.

• Lead global go-to-market planning for seasons, events, features, and major franchise moments — from player acquisition through long-term retention and monetization.

• Champion a player-first, live-service mindset, grounded in data, community insight, and continuous learning.

• Oversee campaign development and optimization, including positioning, audience growth, lifecycle marketing, and engagement strategies across platforms and regions.

• Lead a cross-disciplinary publishing team, collaborating closely with EA Marketing, Finance, Analytics, Player Experience, and Studio teams.

• Partner with publishing and franchise leadership on portfolio strategy, investment prioritization, and innovation in live-service publishing.

• Build, develop, and inspire high-performing teams, fostering a culture of accountability, creativity, and operational excellence.

 What We’re Looking For

• 12+ years of experience in publishing, marketing, commercial, or franchise leadership within gaming, entertainment, or tech.

• Demonstrated success operating and scaling live-service or free-to-play titles at global scale.

• Strong understanding of player behavior, communities, and platform ecosystems, including console, PC, and emerging distribution models.

• Proven ability to drive business outcomes through creative excellence, operational rigor, and data-informed decision-making.

• Experience influencing across creative, technical, analytical, and commercial partners.

• Track record of building and leading diverse, high-impact teams in fast-paced, evolving environments.

 Who You Are

• Strategic Integrator: You connect creative ambition, player needs, and commercial performance.

• Live-Service Leader: You understand how franchises grow through seasons, communities, and trust over time.

• Player-Obsessed: You listen to players, creators, and communities — and act on what matters.

• Data-Driven: You balance instinct and insight, adapting quickly in a constantly evolving ecosystem.

• Confident Leader: You lead through complexity with clarity, resilience, and optimism.

• Cultural Champion: You build inclusive, collaborative teams that perform at the highest level.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.