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General Information

Locations: Los Angeles - Del Rey, California, United States of America 
Role ID
212372
Worker Type
Regular Employee
Studio/Department
Marketing
Work Model
Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Specialist, FC Performance Media

Electronic Arts

Los Angeles

The future of entertainment is interactive, and our Growth Marketing team plays an important role in this future by building content, culture, and community around our brands. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Specialist of FC User Acquisition/Performance Media to join the Growth Marketing Organization. You will report into the Sr. Manager of FC Performance Media, and be directly responsible for growing FC on console and PC.

Responsibilities

  • You will assist with the set up, launch, and monitoring of digital ad campaigns for the FC Franchise, on one or more platforms such as Meta, Google, or TikTok
  • You will support basic campaign optimizations by tracking performance, reporting key findings, and making recommendations to improve efficiency
  • You will help document testing results, gathering feedback, and sharing insights with Brand, Creative, and Analytics teams in regular meetings and reports
  • You will coordinate communication and information sharing between cross-functional partners, ensuring you document and share campaign needs and updates
  • You will support daily relationships with external partners and agencies

Requirements

  • At least 1+ years of experience managing paid digital ads (user acquisition) on at least 1 major platform (Meta, Google, TikTok)
  • Hands-on experience monitoring and making optimizations to digital ad campaigns, with an understanding of how creative assets impact performance
  • Demonstrated experience in learning new digital advertising tools and testing new ideas
  • BA/BS Degree in marketing/finance or equivalent quantitative field
  • Passion/knowledge for video games and sports
  • Knowledge of Excel and Google applications

Pay Transparency - North America

COMPENSATION AND BENEFITS 

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). 

PAY RANGES
* California (depending on location e.g. Los Angeles vs. San Francisco) *$83,100 - $127,500 USD

Pay is just one part of the overall compensation at EA.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.  


About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
LinkedInID
1449