Ad Measurement Specialist - 213717 - Electronic Arts

Información general

Ubicaciones: Vancouver, British Columbia, Canada

ID del rol

213717

Tipo de trabajador

Regular Employee

Estudio/Departamento

Marketing

Acuerdo de trabajo flexible

Hybrid

Description & Requirements

Electronic Arts crea experiencias de entretenimiento increíbles que inspiran a personas jugadoras y fans de todo el mundo. Aquí, todo el mundo es parte de la historia. Parte de una comunidad que conecta a gente de todo el mundo. Un lugar en el que la creatividad prospera, se invita a nuevas perspectivas y las ideas importan. Un equipo en el que todo el mundo hace posible el juego.

Ad Measurement Specialist

Ad Measurement Specialist, Advertising & Sponsorships

The Office of the CXO (oCXO) at EA Experiences is dedicated to enhancing organizational effectiveness. We drive business planning, workforce development, and investment strategies across the company, ensuring operational excellence. Our team provides critical fan insights and internal technology solutions to seize opportunities and achieve our goals, benefiting both our community and business. Our top priority is to empower teams and accelerate business outcomes through technology-based solutions

SUMMARY

We're seeking an experienced and driven technical analyst to support the development of reporting and measurement tools within the Insights & Measurement team in EA's Advertising and Sponsorship business unit. In this role you will be implementing third party data collaborations that generate new measurement capabilities and scale ad performance reporting. Your success in this role will depend on your ability to collaborate with our Data Solutions team to build the necessary products and tools that maintain data integrity and privacy and drive improvements in targeting, measurement and attribution. Collaboration with account management teams will be key in meeting our advertising clients' expectations on measurement outputs. This role requires analytical expertise, technical fluency, and a program leader who can translate business objectives into actionable solutions. You will report to the Director of Advertising & Sponsorships Insights & Innovations and work in a hybrid work model 3 days in office our of our Vancouver office.

RESPONSIBILITIES

Partner with advertisers to understand data needs and enable effective campaign measurement and optimization.
Lead the development of data integrations with measurement and AdTech partners to unlock advanced targeting and analytics capabilities.
Deploy and experiment with privacy-enhancing measurement solutions, including clean rooms and first-party data collaboration frameworks.
Analyze marketing and performance data to uncover insights and deliver actionable recommendations.
Leverage data visualization tools and platforms like Lookr to streamline and democratize measurement data access
Build, scale, and optimize tools, processes, and workflows to support operations of Ads & Sponsorships.

QUALIFICATIONS:

4–6+ years of experience in marketing technology, performance marketing, marketing analytics, or operations.
Advanced proficiency in SQL for data processing, automation, and analysis.
Analytical and technical skills with the ability to translate complex data into clear, actionable insights for non-technical stakeholders.
Experience collaborating with engineering, data, and product teams to implement scalable marketing solutions aligned with business objectives.
Hands-on experience with digital tracking, attribution, and incrementality measurement across web and app environments, including familiarity with adtech tools (e.g., MMPs, CDPs, data clean rooms).
Demonstrated expertise in advertising platforms such as Google Ads and Meta Ads Manager, including app attribution, incrementality measurement, and API integrations.
Lead cross-functional initiatives, deliver results, and operate effectively in complex environments.
BA/BS degree required.
Exceptional candidates will also have a working knowledge of EA SPORTS titles.

Acerca de Electronic Arts

Nos llena de orgullo tener una extensa cartera de juegos y experiencias, ubicaciones por todo el mundo y oportunidades en EA. Valoramos la adaptabilidad, la resiliencia, la creatividad y la curiosidad. Desde un liderazgo que saca tu potencial hasta la creación de un espacio para aprender y experimentar, te animamos a hacer un trabajo fantástico y buscar oportunidades de crecimiento.

Adoptamos un enfoque integral con nuestros programas de beneficios, centrándonos en el bienestar físico, emocional, financiero, profesional y de la comunidad para apoyar una vida equilibrada. Nuestros paquetes están personalizados para satisfacer las necesidades locales y pueden incluir seguro médico, apoyo para el bienestar mental, plan de pensiones, días libre pagados, permisos familiares, juegos gratuitos y mucho más. Fomentamos entornos en los que nuestros equipos siempre pueden dar lo mejor de sí mismos en lo que hacen.

Electronic Arts ofrece igualdad de oportunidades. Todas las decisiones laborales se toman sin tener en cuenta la raza, el color de piel, el país de origen, la ascendencia, el sexo, el género, la identidad de género o su expresión, la orientación sexual, la edad, la información genética, la religión, la discapacidad, las enfermedades, los embarazos, el estado civil, la situación familiar, la situación militar o cualquier otra característica que quede bajo el amparo de la ley. También tenemos en cuenta solicitudes cualificadas con antecedentes penales, de conformidad con la ley vigente. Además, EA adapta el espacio de trabajo para gente cualificada con discapacidades según lo que exige la ley.