Electronic Arts

Location: Vancouver, BC or Orlando, FL - Hybrid work model 

Reporting to: Director, Advertising & Sponsorships Insights & Innovations

Relocation not supported for this role

The Office of the CXO (oCXO) at EA Experiences is dedicated to enhancing organizational effectiveness. We drive business planning, workforce development, and investment strategies across the company, ensuring operational excellence. Our team provides critical fan insights and internal technology solutions to seize opportunities and achieve our goals, benefiting both our community and business. Our top priority is to empower teams and accelerate business outcomes through technology-based solutions

SUMMARY

We are looking for an accomplished and curious Research Manager to support and expand custom research programs, including consumer surveys and Brand Lift studies, to support the Advertising & Sponsorships (A&S) business at EA. This role partners with the Research Manager for A&S Insights to support the design, execution, and delivery of research that informs advertising sales strategy, measurement, and storytelling.

You are an excellent candidate if you have built strong research fundamentals, are experienced in executing research end to end, and enjoy translating data into compelling insights. We ask that you have hands-on experience across all phases of the research process. You should also have solid project management skills and the ability to collaborate with cross-functional stakeholders.

Responsibilities

• Support execution of in-house Brand Lift Studies, updating questionnaires for external advertising brands and developing insight-driven reports.

• Analyse Brand Lift Study results and translate data into clear, actionable insights that help clients and our teams understand ad recall, impact to brand metrics, and ad optimization opportunities.

• Develop and present, client-ready reports that communicate important insights, implications and recommendations.

• Design and support research projects in consideration of A&S priorities, partnering with team members and external clients to understand needs and translate questions into research proposals.

• Manage external research vendors, including evaluating partners, defining scope, aligning and briefing work, tracking progress, reviewing deliverables, and ensuring high-quality, on-time delivery.

• Work with the Research Manager to prioritise research requests and deliver planned research projects.

• Contribute to the evolution of research methods, tools, and approaches as needs change.

Qualifications

• 3+ years of experience in a market research role (in-house or agency), with experience in ad tracking or brand tracking research. We prefer experience across both quantitative and qualitative research.

• We require hands-on experience across all phases of a market research study, including: research design, questionnaire development, survey testing, soft launch review, fieldwork monitoring, tab and analysis planning, data review, charting, and report writing.

• Identify trends and write clear, insight-driven reports with an actionable narrative.

• Can visualise research results using Google Slides or PowerPoint, ensuring charts are accurate, highlight important insights.

• Experience collaborating across teams, including internal stakeholders, external clients, and vendors.

• Experience prioritising complex workloads, creating structured project plans, tracking milestones, and proactively identifying risks to ensure deadlines are met.

• We will consider demonstrated passion for and working knowledge of the gaming or sports landscape a differentiator among otherwise equally qualified candidates.

This is a hybrid remote/in-office role.