Associate Brand Manager - Apex Legends - 211596 - Electronic Arts

Información general

Ubicaciones: Vancouver - Great Northern Way, British Columbia, Canada

ID del rol

211596

Tipo de trabajador

Regular Employee

Estudio/Departamento

Marketing

Acuerdo de trabajo flexible

Hybrid

Descripción y requisitos

Electronic Arts crea experiencias de entretenimiento increíbles que inspiran a personas jugadoras y fans de todo el mundo. Aquí, todo el mundo es parte de la historia. Parte de una comunidad que conecta a gente de todo el mundo. Un lugar en el que la creatividad prospera, se invita a nuevas perspectivas y las ideas importan. Un equipo en el que todo el mundo hace posible el juego.

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

The Global Brand Management team is looking for a dynamic, highly motivated Associate Brand Manager with experience in brand strategy, product marketing, and/or live service marketing.

As an Associate Brand Manager on Apex Legends, you will join the team leading cutting-edge launch and live services marketing strategies for Apex Legends. This role reports to the Senior Brand Manager and partners closely with cross-functional teams including Brand Marketing, Product Management, Consumer Insights, Community, Studio, and Creative. You will become the subject matter expert on upcoming season content and build brand and seasonal strategies to brief and guide downstream marketing partners and various player journey touchpoints.

What you’ll do:

Collaborate with game teams and cross-functional marketing teams to build brand and seasonal strategies and business goals.
Ensure product branding, positioning, seasonal strategies, feature prioritizations and audience insights are implemented across in and out of game executions (e.g. in-game messaging, CRM, web, trailers, copy and external partner tactics).
Conduct ongoing product and competitive marketing analysis to ensure consumer and market trends are informing key brand strategies.
Manage relationships with internal stakeholders across studios, publishing and other cross-functional teams ensuring alignment and accountability (e.g. partner with Product Management to prioritize, request and track events and MTX assets).
Support execution of brand partnership and activations, provide and synthesize feedback from Apex Legends brand, creative and Studio teams to communicate clear, directive feedback to partners.
Support innovation with creative thought leadership within the live-service marketing space

What you’ll bring:

Demonstrated success managing multiple, varied work streams and projects in a fast-paced environment.
Excellent follow-through and attention to detail, with an ability to execute given minimum supervision.
Effective collaboration & communication with a complex matrix of partners across regions.
Strong business, analytical and critical thinking skills
Understanding business performance drivers (including quantitative and qualitative data) to optimize strategy and execution across partners.
An entrepreneurial spirit, with an ability to thrive in less defined problem spaces and comfortable with change.
Interest in how to take a product or service from insight, to ideation, to market.

Qualifications:

BA/BS degree
2-4 years working in brand/marketing roles in the gaming industry
Passion for gaming or entertainment is a must!
Familiarity with live service gaming is a plus

What’s in it for you? Glad you asked!

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement and, of course, many other perks! And since we realize it takes world-class people to make world-class games, we offer competitive compensation packages and a culture that thrives off creativity and individuality. At EA, we live the “work hard/play hard” credo every day.

Acerca de Electronic Arts

Nos llena de orgullo tener una extensa cartera de juegos y experiencias, ubicaciones por todo el mundo y oportunidades en EA. Valoramos la adaptabilidad, la resiliencia, la creatividad y la curiosidad. Desde un liderazgo que saca tu potencial hasta la creación de un espacio para aprender y experimentar, te animamos a hacer un trabajo fantástico y buscar oportunidades de crecimiento.

Adoptamos un enfoque integral con nuestros programas de beneficios, centrándonos en el bienestar físico, emocional, financiero, profesional y de la comunidad para apoyar una vida equilibrada. Nuestros paquetes están personalizados para satisfacer las necesidades locales y pueden incluir seguro médico, apoyo para el bienestar mental, plan de pensiones, días libre pagados, permisos familiares, juegos gratuitos y mucho más. Fomentamos entornos en los que nuestros equipos siempre pueden dar lo mejor de sí mismos en lo que hacen.

Electronic Arts ofrece igualdad de oportunidades. Todas las decisiones laborales se toman sin tener en cuenta la raza, el color de piel, el país de origen, la ascendencia, el sexo, el género, la identidad de género o su expresión, la orientación sexual, la edad, la información genética, la religión, la discapacidad, las enfermedades, los embarazos, el estado civil, la situación familiar, la situación militar o cualquier otra característica que quede bajo el amparo de la ley. También tenemos en cuenta solicitudes cualificadas con antecedentes penales, de conformidad con la ley vigente. Además, EA adapta el espacio de trabajo para gente cualificada con discapacidades según lo que exige la ley.