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Información general

Ubicaciones: Offsite - Oregon, Oregon, United States of America 
ID del rol
211625
Tipo de trabajador
Temporary Employee
Estudio/Departamento
Marketing
Acuerdo de trabajo flexible
Remote

Descripción y requisitos

Electronic Arts crea experiencias de entretenimiento increíbles que inspiran a personas jugadoras y fans de todo el mundo. Aquí, todo el mundo es parte de la historia. Parte de una comunidad que conecta a gente de todo el mundo. Un lugar en el que la creatividad prospera, se invita a nuevas perspectivas y las ideas importan. Un equipo en el que todo el mundo hace posible el juego.

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.


Global Media Planning
Global Media Planning is dedicated to delivering an audience-first approach across channels and content to maximize growth and uncover data-driven opportunities. We focus on designing a cohesive ecosystem that seamlessly integrates audiences, channels, and content, ensuring a frictionless fan experience.

The Director, Connections Planning (Portfolio) will play a key role in supporting the team and ensuring the effective implementation of our newly defined operating model. This position focuses on maintaining and enhancing the value and visibility of connections planning within the organization during the parental leave period.

In this role, you'll support a team of specialists in executing an audience-focused strategy across various channels and content. You'll use data insights to assist in optimizing growth and ensure the team operates effectively within the established systems.

As a strategic partner, you'll collaborate with leaders across Global Media Planning and Brand Franchise teams, aligning team deliverables with broader planning decisions to drive growth. This position reports directly to the Senior Director of Global Media Planning for EA and is a fixed-term role covering parental leave from January through July 2026.

Responsibilities:

  • Enhance Strategic Impact: Elevate current strategies and practices to increase the overall impact and effectiveness of connections planning across the organization.

  • Increase Visibility and Value: Promote the importance and value of connections planning within the organization, ensuring alignment with broader business objectives.

  • Cross-Functional Leadership: Lead collaboration with Franchise Marketing and Creative teams to drive cohesive planning and execution.

  • Optimize Channel Integration: Oversee integration of paid, owned, and earned media strategies to enhance fan engagement and optimize their journey.

  • Data-Driven Personalization: Leverage data insights to inform personalized messaging strategies, increasing audience relevancy and engagement.

  • Blueprint Development: Create and manage detailed cross-channel blueprints that clarify the role of each channel and creative messaging.

  • Performance and Innovation: Coach and mentor the team to deliver actionable insights for creative and channel enhancements, fostering a culture of innovation.

  • Agency Partnerships: Collaborate with media agencies to refine connections plans through audience insights and media trends.

  • Team Development: Guide and develop team members, promoting strategic growth and creative excellence while cultivating a culture of inclusivity that values teamwork, continuous feedback, and professional growth.


Qualifications:

  • 10+ years of experience in paid media, connections planning, or marketing strategy, with a proven track record of leading cross-functional teams, preferably in sports, gaming, or entertainment industries.

  • Expertise in developing and executing data-driven channel strategies that integrate brand and performance activations across the entire funnel.

  • Exceptional ability to transform complex channel ecosystems into engaging and compelling narratives.

  • Strong capability to present to and influence senior executives across marketing, commercial, and studio divisions.

  • Advanced quantitative, analytical, and problem-solving skills.

  • Proven ability to drive transformative change across teams and partner organizations.

  • Proficiency in designing impactful visuals for presentations, ecosystems, and connections plans.

  • Strong financial acumen with experience in budget management and a demonstrated ability to achieve efficiencies.

  • Deep interest and expertise in both short- and long-term measurement, strategic use of first-party data, and next-generation attribution models.









Acerca de Electronic Arts
Nos llena de orgullo tener una extensa cartera de juegos y experiencias, ubicaciones por todo el mundo y oportunidades en EA. Valoramos la adaptabilidad, la resiliencia, la creatividad y la curiosidad. Desde un liderazgo que saca tu potencial hasta la creación de un espacio para aprender y experimentar, te animamos a hacer un trabajo fantástico y buscar oportunidades de crecimiento.

Adoptamos un enfoque integral con nuestros programas de beneficios, centrándonos en el bienestar físico, emocional, financiero, profesional y de la comunidad para apoyar una vida equilibrada. Nuestros paquetes están personalizados para satisfacer las necesidades locales y pueden incluir seguro médico, apoyo para el bienestar mental, plan de pensiones, días libre pagados, permisos familiares, juegos gratuitos y mucho más. Fomentamos entornos en los que nuestros equipos siempre pueden dar lo mejor de sí mismos en lo que hacen.

Electronic Arts ofrece igualdad de oportunidades. Todas las decisiones laborales se toman sin tener en cuenta la raza, el color de piel, el país de origen, la ascendencia, el sexo, el género, la identidad de género o su expresión, la orientación sexual, la edad, la información genética, la religión, la discapacidad, las enfermedades, los embarazos, el estado civil, la situación familiar, la situación militar o cualquier otra característica que quede bajo el amparo de la ley. También tenemos en cuenta solicitudes cualificadas con antecedentes penales, de conformidad con la ley vigente. Además, EA adapta el espacio de trabajo para gente cualificada con discapacidades según lo que exige la ley.