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Información general

Ubicaciones: Austin, Texas, United States of America 
ID del rol
212052
Tipo de trabajador
Regular Employee
Estudio/Departamento
Fan Growth
Acuerdo de trabajo flexible
Hybrid

Descripción y requisitos

Electronic Arts crea experiencias de entretenimiento increíbles que inspiran a personas jugadoras y fans de todo el mundo. Aquí, todo el mundo es parte de la historia. Parte de una comunidad que conecta a gente de todo el mundo. Un lugar en el que la creatividad prospera, se invita a nuevas perspectivas y las ideas importan. Un equipo en el que todo el mundo hace posible el juego.

Sr. Channel Strategist (Web Experimentation & Personalization)

Location: Austin, Texas, USA / Hybrid

We’re hiring a Web Experimentation Strategist to lead the design, execution, and analysis of experiments that shape the EA Help web experience. The Sr. Channel Strategist (Web Experimentation & Personalization) will use Optimizely to test and personalize digital experiences, help fans get the right help faster, and deepen engagement across EA’s support ecosystem.

In this role, you’ll turn hypotheses into measurable experiments, advise on test design to ensure validity and statistical significance, and help partners translate learnings into next steps. You’ll partner closely with Product, Engineering, and Analytics teams to build a culture of test-and-learn, establish governance standards, and ensure we stay within platform usage limits.

This role turns experimentation into personalization, making every web experience more responsive to who the fan is and what they need.

Responsibilities

  • Lead the experimentation program for EA Help—designing, setting up, and managing A/B and multivariate tests in Optimizely.

  • Define and maintain experimentation governance, including test intake, prioritization, and documentation processes to ensure consistent, scalable execution.

  • Advise on experiment design to ensure tests are statistically valid and align with business goals.

  • Set up and launch experiments directly in Optimizely, or partner with Engineering for server-side or complex technical implementations.

  • Analyze and interpret experiment results, producing actionable insights, business narratives, and recommendations for next steps.

  • Develop personalization strategies using segmentation, targeting, and behavioral data to tailor content to specific fan groups or individuals.

  • Integrate qualitative research and fan feedback to validate hypotheses and enrich quantitative findings.

  • Pilot new workflows, tools, or automations that improve experimentation velocity, reliability, and transparency.

  • Foster a “learn fast” mindset, normalizing failed tests as valuable learning and celebrating insights as much as wins.

  • Collaborate cross-functionally with Product, Analytics, and Content teams to identify and prioritize opportunities for testing and personalization.

  • Track and report on the performance, adoption, and impact of experimentation across initiatives.

  • Monitor platform usage to ensure we stay within monthly active user (MAU) limits and avoid overage charges.

  • Ensure all experimentation and personalization practices comply with EA’s data privacy, consent, and accessibility standards, including GDPR and cookie compliance.

  • Stay informed on AI-driven user experiences and explore opportunities to leverage AI for experimentation, personalization, and insights generation.

  • Champion experimentation culture, coaching partners and team members to use data to inform design and content decisions.

Skills and Experience

  • 3+ years of experience in digital experimentation, optimization, or personalization, ideally on large, consumer-facing websites.

  • Hands-on experience with Optimizely (required) – including test setup, targeting, results analysis, and QA.

  • Strong understanding of A/B testing methodologies, experiment design, sample sizing, and statistical models (Bayesian, Sequential, Frequentist).

  • Experience using experimentation for segmentation, personalization and experience optimization, not just conversion testing.

  • Ability to synthesize qualitative and quantitative data to identify insights and drive recommendations.

  • Ability to turn complex data into clear, actionable insights for technical and non-technical audiences.

  • Familiarity with front-end web technologies (HTML, CSS, JavaScript) and experimentation QA workflows.

  • Awareness of data privacy and compliance frameworks (GDPR, consent management, accessibility standards).

  • Comfortable working with Product, Engineering, and Design teams.

  • Highly organized, with the ability to manage multiple concurrent experiments with attention to accuracy and timelines.

  • Passion for continuous improvement, data-driven learning, and helping fans get the best possible experience.

  • Bonus:

    • Familiarity with behavioral psychology or conversion science principles.

    • Experience with SQL or Python for deeper data analysis.

    • Exposure to server-side experimentation or API-driven personalization.

    • Experience with Google Analytics, GTM, and Contentful integrations.

    • Experience applying AI tools or models to optimize experiments, personalize experiences, or generate test hypotheses.



Acerca de Electronic Arts
Nos llena de orgullo tener una extensa cartera de juegos y experiencias, ubicaciones por todo el mundo y oportunidades en EA. Valoramos la adaptabilidad, la resiliencia, la creatividad y la curiosidad. Desde un liderazgo que saca tu potencial hasta la creación de un espacio para aprender y experimentar, te animamos a hacer un trabajo fantástico y buscar oportunidades de crecimiento.

Adoptamos un enfoque integral con nuestros programas de beneficios, centrándonos en el bienestar físico, emocional, financiero, profesional y de la comunidad para apoyar una vida equilibrada. Nuestros paquetes están personalizados para satisfacer las necesidades locales y pueden incluir seguro médico, apoyo para el bienestar mental, plan de pensiones, días libre pagados, permisos familiares, juegos gratuitos y mucho más. Fomentamos entornos en los que nuestros equipos siempre pueden dar lo mejor de sí mismos en lo que hacen.

Electronic Arts ofrece igualdad de oportunidades. Todas las decisiones laborales se toman sin tener en cuenta la raza, el color de piel, el país de origen, la ascendencia, el sexo, el género, la identidad de género o su expresión, la orientación sexual, la edad, la información genética, la religión, la discapacidad, las enfermedades, los embarazos, el estado civil, la situación familiar, la situación militar o cualquier otra característica que quede bajo el amparo de la ley. También tenemos en cuenta solicitudes cualificadas con antecedentes penales, de conformidad con la ley vigente. Además, EA adapta el espacio de trabajo para gente cualificada con discapacidades según lo que exige la ley.