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Información general

Ubicaciones: Vancouver, British Columbia, Canada 
ID del rol
211016
Tipo de trabajador
Regular Employee
Estudio/Departamento
Marketing
Acuerdo de trabajo flexible
Hybrid

Descripción y requisitos

Electronic Arts crea experiencias de entretenimiento increíbles que inspiran a personas jugadoras y fans de todo el mundo. Aquí, todo el mundo es parte de la historia. Parte de una comunidad que conecta a gente de todo el mundo. Un lugar en el que la creatividad prospera, se invita a nuevas perspectivas y las ideas importan. Un equipo en el que todo el mundo hace posible el juego.

The Sr. Director of Franchise Strategy & Marketing is a publishing-first senior leadership role responsible for evolving how EA SPORTS brings its games and experiences to market and sustains them as live services.   You will oversee the global publishing strategy, franchise marketing, and integrated communications for our Hockey, Fighting, and Racing portfolio - building publishing excellence that ensures that these franchises are not just launched, but continuously thriving.  

Reporting to the GM/SVP of EA SPORTS Publishing, you will act as a publishing architect and fan advocate, working in deep partnership with studio leadership to ensure that publishing strategies are directly connected to game roadmaps, live service content and player experience.  This role is central to EA SPORTS' transformation into a modern, live service engine where fan insights, content and product strategies, and service-driven engagement define success.   

You will lead a team across franchise strategy, marketing and communications while orchestrating cross-functional collaboration across EA SPORTS and our partners to deliver connected outcomes.   

What You’ll Do

  • Develop multi-year franchise strategies in partnership with EA SPORTS studios ensuring alignment between product roadmaps and growth outcomes that accelerate fan population, engagement, and revenue for EA SPORTS

  • Evolve our planning from launch-led campaigns to always-on live service ecosystems 

  • Define the “heartbeat” of each franchise - content cadence, seasonal engagement and fan lifecycle plans 

  • Lead integrated consumer engagement plan across launch and live, designed to drive sustained MAU/DAU growth

  • Shape ongoing content, communications and engagement beats that keep fans connected year-round

  • Advance audience segmentation and personalization strategies, turning fan intelligence into publishing actions.  

  • Own the marketing and publishing investment thesis, allocating budgets across franchises and live services lines with measurable ROI.  

  • Establish frameworks for performance reporting, increasing accountability and optimization across all organic, partner, and paid channels.

  • Apply data-informed publishing practices to optimize engagement, acquisition and retention.  

  • Direct franchise-level fan intelligence, blending market analytics, community insights and competitive learnings, translating them to actionable efforts to meet and maximize growth

  • Ensure consistent IP architecture, ensuring brand consistency across all platforms, experiences and branded moments.

  • Serve as publishing's primary publishing point of contact with licensors, partners, leagues, and teams.

  • Collaborate with Studio, Business Development, Finance, and Ventures to align product and marketing planning with around and beyond-game products and fan expansion efforts. 

  • Lead and develop a high-performing franchise marketing team that values speed, accountability and fan-first thinking. 

  • Be an on site leader, (minimum of 3 days in the office T-Th), contributing to broader EA SPORTS culture and strategy.


Requirements

  • Experience:  12+ years of leadership experience in product, service, or franchise strategy, ideally with expertise in consumer-facing sports, gaming, or entertainment.

  • Publishing Track Record:  Proven ability to connect insight into strategic and operational execution plans that engage, retain and drive revenue. 

  • Fan First Mindset:  Deep understanding of fan culture,  regional dynamics, and the role of sports in shaping communities

  • Leadership: Demonstrated success leading large global teams and cross-functional partners with aligned KPIs

  • Data & Optimization:  Strong expertise in data-driven publishing, marketing and live service performance measurement, and media mix optimization.

  • Executive Presence:  Ability to inspire creative, culturally relevant actions that resonate with fans and drive business results.

  • Values:  Passion for engaging diverse audiences and building inclusive, representative brand communities.





Acerca de Electronic Arts
Nos llena de orgullo tener una extensa cartera de juegos y experiencias, ubicaciones por todo el mundo y oportunidades en EA. Valoramos la adaptabilidad, la resiliencia, la creatividad y la curiosidad. Desde un liderazgo que saca tu potencial hasta la creación de un espacio para aprender y experimentar, te animamos a hacer un trabajo fantástico y buscar oportunidades de crecimiento.

Adoptamos un enfoque integral con nuestros programas de beneficios, centrándonos en el bienestar físico, emocional, financiero, profesional y de la comunidad para apoyar una vida equilibrada. Nuestros paquetes están personalizados para satisfacer las necesidades locales y pueden incluir seguro médico, apoyo para el bienestar mental, plan de pensiones, días libre pagados, permisos familiares, juegos gratuitos y mucho más. Fomentamos entornos en los que nuestros equipos siempre pueden dar lo mejor de sí mismos en lo que hacen.

Electronic Arts ofrece igualdad de oportunidades. Todas las decisiones laborales se toman sin tener en cuenta la raza, el color de piel, el país de origen, la ascendencia, el sexo, el género, la identidad de género o su expresión, la orientación sexual, la edad, la información genética, la religión, la discapacidad, las enfermedades, los embarazos, el estado civil, la situación familiar, la situación militar o cualquier otra característica que quede bajo el amparo de la ley. También tenemos en cuenta solicitudes cualificadas con antecedentes penales, de conformidad con la ley vigente. Además, EA adapta el espacio de trabajo para gente cualificada con discapacidades según lo que exige la ley.