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Información general

Ubicaciones: Kirkland, Washington, United States of America 
ID del rol
212892
Tipo de trabajador
Regular Employee
Estudio/Departamento
Marketing
Acuerdo de trabajo flexible
Hybrid

Description & Requirements

Electronic Arts crea experiencias de entretenimiento increíbles que inspiran a personas jugadoras y fans de todo el mundo. Aquí, todo el mundo es parte de la historia. Parte de una comunidad que conecta a gente de todo el mundo. Un lugar en el que la creatividad prospera, se invita a nuevas perspectivas y las ideas importan. Un equipo en el que todo el mundo hace posible el juego.

Sr. Manager, CRM Strategy - EA SPORTS FC

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

As a Senior Manager of CRM Strategy for EA SPORTS FC you will lead a team to create a unified communications strategy that connects and provides value to millions of EA SPORTS fans around the world, working directly with EA SPORTS FC and other leadership as we build the future of the EA SPORTS FC ecosystem. Reporting to the Director of EA SPORTS CRM Strategy, you'll work with the teams to implement retention, engagement, and loyalty-strengthening programs that provide value to players while driving meaningful impact to the business.

Responsibilities

  • Serve as the senior CRM leader and primary point of ownership for EA SPORTS FC, defining and executing the overarching CRM vision, strategy, and roadmap aligned with business OKRs

  • Lead end-to-end CRM workstreams, driving customer lifecycle engagement, loyalty, and retention through data-driven, personalized experiences

  • Define and evolve a best-in-class CRM ecosystem, including capability planning, cross-functional solution design, and scalable platform development

  • Own channel strategy across email, in-game and web, and emerging touchpoints (e.g., App, first party channels, AI-driven interactions), expanding reach and effectiveness of player communications

  • Embed CRM into Product and Live Operations to ensure seamless integration of lifecycle marketing within the in-game experience

  • Partner cross-functionally with Brand, Studio, Production, Analytics, Data Science, etc. to deliver cohesive, omnichannel, 1:1 player journeys

  • Collaborate with Analytics and Data Science teams to define testing roadmaps, develop recommendation engines, and drive continuous optimization through insights

  • Own lifecycle measurement strategy, including KPI definition, experimentation frameworks, A/B testing, and performance reporting against business goals

  • Evaluate complex business and technical requirements, influencing CRM technology, tooling decisions, and solution architecture

  • Act as a product and experience thought leader across EA, shaping approaches to personalization, experience design, and product optimization

  • Stay ahead of industry trends and emerging technologies (e.g., AI, chatbots, omnichannel orchestration) to unlock new growth opportunities

  • Lead, mentor, and develop a high-performing team of CRM leaders, fostering a collaborative, innovative, and results-driven culture

Qualifications

  • 8+ years of experience in CRM or lifecycle marketing strategy roles with proven track record of success

  • Background in gaming or digital services preferred

  • Leadership experience with a proven ability to inspire and develop talent

  • Demonstrated ability to support positive change across your team and partner teams

  • Comfortable engaging in open, inclusive dialogue with senior leaders; experience advocating for the role of CRM across the marketing organization

  • Passionate global football fan with knowledge of the strategic elements of the sport



Acerca de Electronic Arts
Nos llena de orgullo tener una extensa cartera de juegos y experiencias, ubicaciones por todo el mundo y oportunidades en EA. Valoramos la adaptabilidad, la resiliencia, la creatividad y la curiosidad. Desde un liderazgo que saca tu potencial hasta la creación de un espacio para aprender y experimentar, te animamos a hacer un trabajo fantástico y buscar oportunidades de crecimiento.

Adoptamos un enfoque integral con nuestros programas de beneficios, centrándonos en el bienestar físico, emocional, financiero, profesional y de la comunidad para apoyar una vida equilibrada. Nuestros paquetes están personalizados para satisfacer las necesidades locales y pueden incluir seguro médico, apoyo para el bienestar mental, plan de pensiones, días libre pagados, permisos familiares, juegos gratuitos y mucho más. Fomentamos entornos en los que nuestros equipos siempre pueden dar lo mejor de sí mismos en lo que hacen.

Electronic Arts ofrece igualdad de oportunidades. Todas las decisiones laborales se toman sin tener en cuenta la raza, el color de piel, el país de origen, la ascendencia, el sexo, el género, la identidad de género o su expresión, la orientación sexual, la edad, la información genética, la religión, la discapacidad, las enfermedades, los embarazos, el estado civil, la situación familiar, la situación militar o cualquier otra característica que quede bajo el amparo de la ley. También tenemos en cuenta solicitudes cualificadas con antecedentes penales, de conformidad con la ley vigente. Además, EA adapta el espacio de trabajo para gente cualificada con discapacidades según lo que exige la ley.