Electronic Arts

We are seeking an innovative Social Media Content Creator to develop and execute social assets, especially vertical video, to take Apex Legends owned social media channels to the next level. Reporting into the Director of Communications, Apex Legends, this candidate will produce content that will engage and excite the FPS community around Apex seasonal launches, everyday product and community news, and other emerging trends in relevant social channels. In collaboration with the Creative and Social teams you will be a driving force behind captivating content that helps to create a first of its kind social presence for Apex. 

The Social Media Content Producer will be responsible for capturing content in-engine (during development and post launch), creating short-form vertical video content, and delivering static assets in line with the greater platform strategies of the social department. You will be involved with the development, creation, and publication of assets on TikTok, Instagram, Facebook, X, and YouTube. 

RESPONSIBILITIES:

• Content Creation: Produce and edit engaging and entertaining short-form vertical video using in-engine assets and game capture for publication on social platforms, including but not limited to,  TikTok, Instagram, YouTube, and Facebook. Transform delivered marketing assets into custom social assets to support Brand goals. 

• Content Capture: Capture assets within the Apex engine for your own use and others on the Social team depending on priorities. Help train team members on in-engine and game capture.

• Content Development: Create vertical video concepts based on the game itself, gaming trends, marketing materials, or pop culture trends that are visually appealing and designed to entertain. 

• Platform Expertise: Monitor social trends, primarily on TikTok and Instagram, to find better ways to connect Apex with the gaming audience at large on social media. Stay up to date on the latest algorithm changes and platform features.

• Data Analysis: Use social media analytics to improve video production and pivot video series, edits, and templates to better drive engagement and viewership. 

• Platform Management: Assist Social Media managers with static social media assets (screenshots, road maps, etc.), as well as social media coordination efforts, including but not limited to content calendar management, copywriting, and publishing.
  
  

REQUIREMENTS:

• Content Creation Experience: Direct experience producing and editing short-form vertical videos that drove account growth in engagement and viewership within the gaming industry. Preferably with previous experience contributing to all phases of the production pipeline. Proficiency in Adobe Premiere and Adobe Photoshop is required.

• Content Capture: Direct experience capturing content within a game engine that was used for both video and still marketing assets. 

• Content Development: 4+ years of experience developing custom video for social platforms including TikTok, Instagram, Facebook, and YouTube. 

• Passion for Gaming: An expert understanding of the FPS genre on social media and how social media fits into a community-minded marketing strategy. Apex knowledge is a big plus.

• Social Media Knowledge: Knowledge of gaming and platform trends and an understanding of how to incorporate them into social content production.