Electronic Arts

Title: Creator and Community Systems Lead

Location: Singapore (hybrid)

At EA, we believe games are powerful because they bring together multiple ways people engage: play, watch, create, and connect. And increasingly, the biggest entertainment platforms aren’t just places to consume content — they’re places where communities build.

Creator-made content is already a proven part of EA’s history — from community creation tools in Battlefield to The Gallery in The Sims 4. We believe new creative technologies and tools will expand how players engage with and contribute to our experiences, supported by thoughtful product design, safety systems, and global reach. Our focus is on enabling more players to participate in creative expression by making creation easier, safer, and more rewarding.

We’re looking for a Community & Creator Systems Lead to architect and operate the systems that drive creator activation, progression, retention, and community participation at scale.

Your mandate: build frameworks, programs, and feedback loops that turn creators into long-term ecosystem participants and communities into durable networks. You will define onboarding systems, progression pathways, incentive structures, and community engagement models that increase creation rate, collaboration, and repeat participation.

You will partner across Product, Growth, Trust & Safety, and Regional teams to ensure that creator and community systems are scalable, culturally adaptable, and aligned with platform integrity standards.

Key Responsilbilities:

1. Creator System

• Own the end-to-end creator journey from selection to sustained contribution.
• Design activation flows from onboarding → first publish → first iteration.
• Build and evolve the Creator Platform framework (tiers, progression thresholds, visibility logic, governance rules).
• Define reward philosophy — reinforcing improvement and contribution, not just outcome.
• Reduce 30-day creator drop-off and increase second-publish rate.
• Partner with Product to prioritise tooling improvements based on creator friction patterns.

2. Community System

• Design and operate the community layer that increases engagement and trust.
• Establish structured community infrastructure (Discord, rituals, office hours, feedback forums, creator councils).
• Define community norms, behaviour standards, and moderation pathways.
• Build repeatable feedback loops from community → Product → Growth.
• Track and act on community health indicators (engagement quality, sentiment, participation consistency).

3. Cultural Momentum

• Ensure early cultural energy in our approach.
• Identify emerging creators through behavioural and qualitative signals.
• Design amplification mechanisms for culturally resonant experiences.
• Translate breakout moments into repeatable playbooks.
• Prevent artificial hype that distorts ecosystem signals.

4. External Creator & Studio Partnerships

• Develop a structured KOL engagement model (not ad hoc outreach).
• Build long-term relationships with influential creators aligned to our culture.
• Convert KOL attention into creator participation and ecosystem growth.
• Identify and engage studio partners that elevate quality and depth.
• Ensure external creators strengthen — not distort — ecosystem norms.
• Design collaboration models between studios and emerging creators where appropriate.

Who You Are

• You have 5–10 years in community, creator ecosystems, marketplace growth, or platform engagement roles.
• You have built and scaled structured creator programs (onboarding, tiering, incentives, progression systems).
• You understand network effects, creator economics, and participation loops.
• You have implemented measurable systems to improve creation rate, retention, or creator earnings.
• You have partnered with Product and Trust & Safety to embed policy, moderation, and integrity standards into community systems.
• You are comfortable designing both high-level program strategy and detailed operational workflows.
• You have managed regional or culturally diverse communities.
• Experience working in UGC, gaming, social platforms, or marketplaces strongly preferred.

What Success Looks Like

• Structured creator onboarding and progression systems live and measurable.
• Increased creator activation and repeat creation rates.
• Clear creator tiering and incentive model implemented.
• Community participation loops driving measurable invite and collaboration behavior.
• Creator feedback loops influencing product roadmap decisions.