Electronic Arts

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

We’re looking for a Brand Marketing Manager to come and join The Sims team! This is a pivotal marketing role supporting the development of innovative, impactful global go-to-market campaigns for The Sims, from initial GTM strategy to final marketing execution and live service marketing. 

We’re excited to add a marketing leader to the team who has conviction, champions brave marketing & creative work and can confidently lead a cross-functional team.

The Brand Marketing team are the leaders of integrated campaign planning and execution and are responsible for taking our brand, products and experiences to market. 

Responsibilities:

• Support the development of go-to-market strategy and multi-channel, global marketing execution for The Sims

• Architect high impact marketing campaigns and creating high-quality marketing assets that drive outstanding reach and engagement.

• Author beat briefs, tracks beat readiness and partners with cross functional global and regional marketing teams to activate campaign beats                   

• Apply player, market and product insights, along with business objectives and strategies, to define go-to-market approach, tactics and KPIs.

• Sets marketing KPIs that across acquisition, engagement, retention and evangelism

• Connect marketing with product and business deliverables, tracks and interprets campaign performance data and translates into actions

• Inspire a cross-functional team of marketers with a shared purpose to achieve and learn from campaign activations, partnering with them to create integrated plans from strategy through to execution, delivering on campaign goals.

• Partners with Marcom and Creative to build inspiring and effective marketing content and creative.

• Partner with your Regional Counterparts to ensure the way we bring our games to market honors our Global Strategy and Brand.

• Ensure cohesive collaboration among the Marketing team with key stakeholders, establishing communication touchpoints on weekly, monthly, and quarterly basis.

• Create budget allocation and manage the deployment of annual franchise marketing budgets, informing optimization of investments throughout the year according to campaign and channel performance.

• Inform fiscal year budget allocations, update budget documents for quarterly estimates and drive monthly budget review meetings with stakeholders.

Qualifications:

• 5+ years of cumulative experience in brand marketing.

• At least one year of experience leading global marketing teams at a senior level.

• You have a passion for entertainment – from movies, series, live events to games.

• Experience working in a matrixed, cross functional team environment.

• Ability to galvanize and influence stakeholders across disciplines, at all levels.