Electronic Arts

Senior Director of Insights - Player and Quality Insights

At Electronic Arts, we exist to inspire the world to play. We create amazing experiences for our players everywhere and prioritize their experiences in everything we do. In PQI, we're dedicated to engaging with our players early and often to shape the future of EA's games.

As an experienced Senior Director of Insights, you will improve future game development by prioritizing player-first strategies and identifying impactful growth opportunities. Reporting to the Head of Player and Quality Insights (PQI), you will join our globally distributed team, with options for on-site, remote, or hybrid work in Canada or United States (USA).

 Responsibilities 

• You will lead a team that collaborates with global development teams to identify insights and develop actionable plans for each game franchise, ensuring alignment with a bold, business-driven vision.

• Forge and strengthen partnerships both within and beyond the immediate teams, promoting collaborative relationships that support strategic goals.

• Use player insights to create a unified narrative and guide game teams on quality trajectories, enhancing player experiences across all company titles.

• Translate insights into recommendations that align priorities with the most significant franchise opportunities, driving growth and supporting decision-making.

• Advocate for our players to drive player-centric decision-making and build value-driven studio partnerships.

• Establish well-defined and aligned player cohorts by collaborating with different cross-functional teams.  

• Provide strategic guidance to senior leadership, communicating insights, strategies, and roadmaps to drive organizational success.

• Elevate and empower existing leadership talent within the team, providing the tools, support, and opportunities needed for growth and excellence.

• Champion innovative approaches to problem-solving and transformation, positioning the team as a leader in industry best practices.

 Qualifications

• 12+ years of experience in business strategy, research or market insights, including 3+ years in a senior leadership role or 10+ years in development.

• Experience in the gaming or entertainment industry

• Proven success in driving business results and leading organizational change.

• Experience guiding and developing leaders to enhance their capabilities and promoting a culture of learning and growth to achieve organizational goals.

• Experience understanding and applying qualitative and quantitative success measures, and connecting them to strategic objectives.

• Analyze complex datasets to identify trends, patterns, and opportunities, developing actionable strategic insights.

• Use critical thinking and creativity to address challenges and implement innovative solutions, valuing diverse perspectives and inclusive collaboration.

• You are passionate about games and understand the people who play them.

We are dedicated to building and sustaining an inclusive working environment. We believe that diversity benefits and enriches our team's development, and we value the cultural diversity of our team.

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