Electronic Arts

Manager, FC Franchise Activation

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together accomplished people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

Join us in driving the next revolution in games.

EA SPORTS Publishing Organisation 

We are EA SPORTS’ Publishing Organisation. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

The Challenge Ahead:

The Manager, FC Franchise Activation (North America) is responsible for the development, execution, and measurement of locally nuanced integrated omni-channel marketing activations for EA SPORTS FC in North America, with a focus on delivering highly culturalized activations that deliver against campaign and business objectives.

Reporting to the Senior Manager, FC Franchise Activation (North America) the main responsibilities for our next Manager will be:

• Develop and execute the EA SPORTS FC marketing campaign in North America.

• Research/insight discovery, market strategy development, activation ideation and development, and budget allocation of all North America marketing activations.

• Manage our external agency partners, contractors, and freelancers. Responsibilities include day-to-day communications, briefing, and activity tracking.

What you will work on:

You will create and execute highly localized approaches for our global campaign moments that resonate with EA SPORTS FC players in the North America market, with an emphasis on the US. This means all the way - from the first creative spark, to sketching out the idea, planning the campaign, leading the development of photo and video shoots, asset creation and overseeing the go-live, and of course analysing performance to optimise the impact by providing recommendations afterwards. 

Who you will work with:

You will be part of the North America Activation team, but you will also closely partner with our cross-functional teams in Europe and Latin America, including teams such as Community, Media, Creative, Strategy, Product Management and Athlete Marketing.

What you bring:

• Passion for and expertise of North American soccer culture and EA SPORTS FC.

• 4+ years experience working in a strategic marketing function at a brand or agency. Sports experience is a plus.

• 2+ years experience developing creative marketing activations/campaigns for the world’s leading brands.

• Understanding of North American popular culture, consumer behavior, consumption trends, and engagement opportunities.

• Ability to manage, influence, and collaborate with multiple teams/stakeholders across varying disciplines and time zones to achieve our objectives.

• Ability to uncover and apply compelling data/insights.

• Exceptional verbal, written, and deck-building capabilities.

• Applicants should be hard-working, curious, positive, passionate, adaptable, ambitious, respectful, confident, prepared, and collaborative.

Take your career to the next level – apply today!