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Informations générales

Sites : Redwood City, California, United States of America 
ID du rôle
207730
Type de candidat
Regular Employee
Studio/service
Marketing
Organisation de travail flexible
Hybrid

Descriptions et critères

Electronic Arts crée des expériences de divertissement exceptionnelles qui inspirent les joueurs et les fans du monde entier. Ici, tout le monde fait partie de l’histoire. D'une grande communauté internationale. C'est un lieu où la créativité s’épanouit, où les nouvelles perspectives sont bienvenues et où les idées comptent. Une équipe dans laquelle chacun fait évoluer le jeu.

As part of a global Publishing group of strategists, producers, channel and communications experts, the creative team defines the steel threads that guide campaigns and content across our brands and franchises. This involves creative development from creation to execution, including brand foundations, campaign narratives, content planning, creative platforms and creative direction for assets and activations.

As the Creative Director of EA Brand, you will lead both our internal and external team of creatives. You will collaborate with partners to create the direction of projects. Your role is to set the tone for projects that not only inspire and engage our global & diverse audiences but also aligns with the strategic goals of our cross-functional partners. 

We’re looking for a strategically minded creative leader who will build and grow a diverse range of creative talents. Your role is to build the best possible culture & process to empower those who work for and alongside you, to do the best work of their careers.

You will report directly to the VP, Executive Creative Director of EA and be an embedded member and leader of the EA Brand, Communications and Impact team.

There’s never been a more exciting time to join EA. This is a time of fast growth and change. This role is your opportunity to play an important role as a senior creative leader defining the vision for the EA brand. 

This role is right for you if:

  1. Believe in creativities power to build a positive company culture and establish market leadership

  2. You see creative opportunities in everything, and everyone

  3. You like working with people and know how to get the best out of them

  4. You can make anyone feel comfortable in front of a camera

  5. You appreciate that creativity is at its most powerful when it ties into strategy and a company vision

  6. You’re strategically minded but you can jump in when needed

RESPONSIBILITIES:

  • Define and communicate EA Brand creative direction for company brand experiences - regardless of audiences – ensuring alignment with company strategy and brand goals.
  • Partner with Brand, Communications and Events teams to deliver content for enterprise brand channels. This will include consumer-facing creative for platforms and channels such as: ea.com corporate channels, EA social media channels, EA Help, EA Connect, AnswersHQ, and all the EA sub-brands.
  • Partner with cross-functional teams to develop creative strategies that help to engage, grow and inspire our global audiences, translating brand identities into dynamic, interactive content and experiences.
  • Create and evolve the Electronic Arts brand through robust and scalable guidelines inclusive of graphics, tone, music and video.
  • Liaise directly with C-Suite executives to ensure they turn up excellent within EA’s internal and external content
  • Lead a small team of creatives to build a culture and community of practice where content creators and designers are growing, experimenting and innovating in service of our global audiences. Teamwork and ability to not focus on who reports to them but the team environment is crucial.
  • Be the Creative lead providing strategic direction for all external vendors and agencies engaged in the EA Enterprise business.
  • Stay up to date with latest trends, AI tools and technologies in the gaming, marketing and entertainment/creative industries.
  • Partner with production to ensure great ideas are made with the best possible partners, on time, on budget and at quality.
  • Partner with Creative Directors and Brand Leaders across all of EA’s franchises to stay up to date on the latest franchise work.
  • Drive the operationalisation of the creative process including briefing, creative reviews, milestone planning and team scope.

REQUIREMENTS:

  • 10+ years in a similar creative role
  • 4+ years in a CD or Director role 
  • Experience creating and experimenting with a wide range of mediums to bring to life employee and values-based stories across multi-channels and willingness to experiment with new formats.
  • Experience Working and directing executives in front of cameras and on stage. 
  • Experience working with corporate communications and employee brand teams
  • Experience building and guiding creative teams to success
  • Experience marketing global brands or partnerships
  • A leader: Inspiring and influential voice with experience selling in creative experiences to different audiences
  • A storyteller: an understanding of cohesive narrative across everything from a presentation to a memorable end-line to a piece of content
  • A creator: you guide creativity that inspires breakthrough activations and content across a variety of media
  • Insights: an ability to turn insights into breakthrough ideas


All applicants must be based in EARS. Relocation available.

COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). BASE SALARY RANGES

  • California (depending on location e.g. Los Angeles vs. Sacramento)
    • $170,500 - $259,300 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.



À propos d'Electronic Arts
Nous sommes fiers de notre vaste catalogue de jeux et d’expériences, de nos sites à travers le monde et des multiples opportunités à saisir au sein d’EA. Nous valorisons l’adaptabilité, la résilience, la créativité et la curiosité. D'un management qui laisse s'exprimer tout votre potentiel à la création d’espaces dédiés à l’apprentissage et à l’expérimentation, nous vous offrons les conditions qui vous permettront de faire un travail fantastique et de profiter d'opportunités de progression.

Nous adoptons une approche globale pour notre programme d’avantages sociaux en nous concentrant sur le bien-être physique, émotionnel, financier, professionnel et communautaire afin d’offrir un bon équilibre de vie avec des congés payés, un congé parental, des jeux gratuits et bien plus encore. Nous encourageons le développement d'environnements dans lesquels nos équipes peuvent donner le meilleur d’elles-mêmes.

Electronic Arts offre des opportunités d'emploi équitables. Toutes les décisions de recrutement sont prises sans prise en compte de la race, la couleur de peau, la nationalité, l’ascendance, le sexe, le genre, l'identité ou l'expression de genre, l’orientation sexuelle, l’âge, les informations génétiques, la religion, la situation de handicap, l'état de santé, la grossesse, le statut marital ou familial, le statut militaire ou toute autre caractéristique protégée par la loi. Nous étudierons également, conformément à la loi, les candidatures de personnes ayant un casier judiciaire. EA adapte ses lieux de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.